Explaining micro-marketing with a sentence in moral scripture

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30 spoke, altogether one hub (gǔ), when its none, has the vehicle to use, Yan (shān) clay (Zhí) thinks the device, when its is not, has the device to use, the Chisel Shu (yǒu) thinks the room, when its is not, has the room to use. Therefore, there is a good, no thought.

"Translation"

The 30 spokes are assembled into a hole in the hub, where the hub is hollow and the car functions. Trample the clay to make the vessel, the vessel must leave out the space, the vessel can play the function of the food, the function of the container, the building, the wall must leave empty to install the door and window, the person can access, the air can circulate, the House can have the function of living. Therefore, "have" to make all things produce effect, "no" so that "have" to play a role.

Extension one: Less is more, nothing can be useful. One of the most important reasons for the micro-trust fire is its minimalist design. For example, shake it to find a nearby stranger chat, click people can talk, do not need to enter text. Of course, this is the human nature of "lazy" has an important relationship, people are lazy, it is human nature, human inventions all kinds of things, are to make people more lazy, for example, with the washing machine, do not bother to wash clothes. Human development to today, chatting has been too lazy to type, to find a stranger has been too lazy to chat, so shook it, so micro-letter fire.

Extension two: Less is more, nothing can be useful, spam information too much, not to see. The popularity of mobile internet, so that unlimited amount of information, such as blame Mussissi micro-letter, micro-trust friends have been filled, the public account has been filled, micro-letter group has added hundreds. So what? Is it really necessary to brush a circle of friends every day to learn about various kinds of messages every day? No, of course. First of all, CC is a good hundreds of micro-letter every day, spend a lot of time to brush the circle of friends, but later can not CC.

Later XI read magazines, such as "Jianshu Weekly" "Know The Daily" "Entrepreneurial State", later, CC found that is to read magazines, but also see, CC reading, such as "tipping point" "hackers and Painters," "micro-Power"; later, CC found that the book also see not come, CC directly see Classics, see the "Moral Sutra" "Sutra", Then CC wrote the article for others to see. Although the things that CC sees are fewer and less, but the thing that the XI knows more and more, the thing that realizes, the thing that learns is more and more

Extension three: Micro-letter is just a tool. This sentence seems to know everyone, but do you understand?

As the beginning of this article says, building a house with bricks to build a space, this House is useful, not the house itself, not the bricks themselves, but the bricks around the space. It is not the micro-letters that are useful, but the things behind the micro-letters. Micro-letter, just a tool.

A knife, is a tool, held in the hands of soldiers is a weapon of war, holding in the hands of the gods is a weapon of God, holding in the hands of the chef can only cook and cut vegetables. The micro-letter is the same, many people see others do micro-marketing, such as Wu, oneself also do micro-marketing, open a micro-letter public account, and then can't wait to business booming, want to expand customers, want to sell, want performance, possible? To make an inappropriate analogy, chef a see Chef B cooking is delicious, business is very hot, After observation found that the chef is a Wang Maizi kitchen knife, and then suddenly dawned, he cooked the good reason for cooking here, and then they also bought a Wang Maizi chopper. Is it funny? Think about us, or our own, who isn't a chef?

There is no profit, no thought. Why does a micro-letter fire? To solve this problem, it is necessary to put aside the micro-letter itself (it is just a tool), from the "No" to study it.

For example, shake a shake, why shake a shake can fire? Now Sissy asks you a question: When are you going to shake it? "give you five seconds."

Boring time! ok! What about the others? When will the others shake? "give you 10 seconds, maybe you can't answer."

Very simple, others like you, is also bored when will go to shake. ok! Two boring people, shook together, can some chat? Then a chat, found incredibly are nearby people. Just imagine, midnight, a lonely lonely boring man to shake a lonely woman at the same time boring, and then found her incredibly on the downstairs, then?

Food, color, sex also. It is human nature to eat and reproduce. Shaking the demand is all human nature, so there are a lot of people with micro-letters, all shook.

This understanding, the micro-letter fire, is because of the grasp of a human nature: color

We look back at the original QQ is how to fire up? It is the same, color! When the QQ just fire up, how many people to QQ, such as Wu, daily plus a large number of unfamiliar friends chat, netizens meet, how many human tragedies in this brewing!

Think about it, and we'll see why it doesn't fire. Why is easy to believe in fire? Because they are not for the color "Yue Pao", the opposite of the Mo, about Cannon artifact, even in the micro-letter has been unified Jiangshan, it still sticks to its own castle.

There is no profit, no thought. Why does the micro-letter want to fire? Not QQ? This sentence can be explained clearly.

QQ is about cannon artifact, and later people use more and more, Tencent to it attached more and more things, slowly it detached from its original attribute, now peremptory is already an office software, it functions too much, so useless.

So to do a minimalist, even the abnormal version of the micro-letter (some people say that the micro-letter is a malformed version of QQ), because it has no function, PC end can not log in, Friends Circle (similar to blog/QQ space) is timely, so it has a large use, so people use it. But with the development and growth of micro-letter, and constantly revision upgrade, its function more and more, it ultimately difficult to escape the fate of QQ.

He who is strong is old; Things are too strong and will become old, will die, this is why the micro-letter every revision every time is so cautious, believe that the micro-letter research and development team also take into account the pace of a big easy to pull the egg this truth. I think of CC's previous article, "micro-letter, how did you go so fast? (the whole article is interpreted by morality), even if Zhangxiaolong is so cautious, step by step move forward, CC still feel it go too fast, go too fast, that means die too fast.

It's a nagging saying so many useless words, finally say a useful word:

Solitary seeking defeat left a very wonderful epitaph, the effect is said: Ye play swords, played over five realms-sword, soft sword, sabre, wooden sword, no sword.

Sword, play is the move, like "Solitary Nine swords", has put the moves to the extreme. Soft Sword, play is the change, the so-called "the World martial arts, only fast not broken", soft sword is conducive to change.

Heavy, playing is the internal strength, "No front, Big Qiao", no strong force is not a decisive play.

Wooden sword, play is handy, not rigidly adhere to any weapon, fly leaves can hurt people. No sword, invincible, do not need a thing, unrestrained, oneself is a weapon.

It's not just about martial arts, it's about life.

Micro-letter is just a tool, and QQ, Micro bo, blog, forum, the same, the real master, never shout the micro-letter change the world, but these tools, flying leaves, can hurt people, such as Lei, is such a master.

Strange Mussissi (Zhaopingfan), a strange boy, engaged in the mobile internet industry, also often to be criticized by the kicking circle, Exchange life wisdom, occasional literature, occasionally deep, external tease force, but the heart wants to be a thoughtful person. "Micro-Credit public account: ordinary World micro-signal: ppff007"