Exploration of Aivre em2c e-commerce model

In the past two years, foreign trade has become more and more difficult to do, many companies are at a loss. And PPG and fan such OEM network direct mode of rapid development, but also allow many production-oriented enterprises to see the power of the network, so the birth of a new e-business model---em2c (Factory network Direct sales), Aivre is a company like this.

Aivre is the Jiangsu Longhua Group, a shirt brand, for many years, mainly for foreign markets, as early as two years ago, the foreign trade market began to shrink, so the target to the domestic market, just when they began to supply ppg, then ppg often owed their money, let them very unhappy. Later, considering the long-term development of enterprises, they decided to do their own online marketing. and gave the model a new name: EM2C.

EM2C Factory Network Direct Marketing has the following advantages:

1, the price can guarantee the lowest

Because it is factory direct sales, so the price is certainly more than PPG and van such as intermediate vendors have advantages.

2. Guaranteed Product Quality

After all, for many years to do the product of the factory, the product quality control, than the simple intermediate sales have advantages, at the same time can have a very good return guarantee.

3. Strong product development capability

At the beginning of quality control, the research on product technology is very advantageous. For example, Aivre launched the green shirts, formaldehyde content <5ppm. Far below the international standard of ≤75ppm.

4. Capital investment Advantage

Such enterprises as Longhua group, because of the group development for many years, in the new project capital investment and return, not too much pressure, so will not take too much of the means of quick success, will pursue more stable development.

Of course, in-depth understanding of the aver as the representative of enterprises, found that they also have the following deficiencies:

1, the network operation team is not mature

This type of production enterprises, because the location is not in the big cities, and in some townships, it is difficult to attract first-class talent to join. In particular, the technology and operation of this link, so that the self-built team must have a period of training, can let the project develop fast.

2, lack of E-commerce project operation experience

The biggest feature of Internet projects is that if you have experience, you can not send much money, you will be able to develop quickly, if you do not have experience, is to burn tens of millions of, also like skipping. For example, aver in the last year, has been burned on the Internet millions of, the effect is very unsatisfactory, so I asked for advice.

The success of such a project, mainly from a few:

1, Product

2. Market

3, the team

For every factory that intends to use the EM2C model for direct marketing, I have the following recommendations in these three areas:

1, Product
Products are the biggest advantage of this kind of enterprises, take aver (www.avercn.com), the last year during the test operation, the customer word-of-mouth is very good, repeat customers and Word-of-mouth introduction to the customer is very much.

However, I personally for this kind of enterprise more focus on the product technology update and upgrade, because in the past, they are facing the channel business, the channel business to their requirements is to be in accordance with the requirements of the quality to do OK. And now, they have to face the end of the consumer, for the end consumer, not only the quality of products, more important is the feeling. So when designing a product, you should consider the feeling demand of the end consumer more.

2. Market

For such enterprises, how to do a good job of network marketing, money is not a problem, more need is the actual effective experience, in the last six months, I also contacted a lot of such enterprises, there are selling toys, clothing, furniture, building materials, sports equipment and so on very much, found that they are very lack of actual combat effective network marketing experience, In this kind of enterprise's proposal, I launched this year, "Network Sales performance Upgrade training course" to promote the most actual combat effective network marketing experience, but also will take time to write a more practical tutorial, I hope that these em2c mode of development, to do some contribution. At the same time, also hope that many network marketing industry peers, can play their own calories, to promote the development of this area.

3, the team

This is a key to the success of a project, but the energy of a team is not overnight, it takes time to accumulate, the need for team members in the running-in. For many factories that cut into e-commerce, we need to do more in this area.

At the same time, to do all kinds of ways to explore valuable talent. Because in the Internet field, an experienced person is often worth more than 10 ordinary employees.

I personally to em2c