Explore and uncover future search engine algorithm trends

Absrtact: Search engines have been looking for new ranking algorithms to improve search quality and service network users better. In fact, user satisfaction is the most important factor to increase the market share of search engine, which is also driving the search engine to improve, take

Search engines have been looking for new ranking algorithms to improve search quality and service network users better. In fact, user satisfaction is the most important factor to increase the market share of the search engine, which is also the driving force to drive the search engine to keep improving and pleasing the users. Let's explore and uncover future search engine algorithm trends.

Once upon a time, search engines were centered on keywords. A lot of keyword piling and stealth text use can get good search rankings. Then, Google used a link-centric new generation of algorithms. However, this algorithm is used and manipulated by the garbage link.

Today, almost all search engines rely heavily on links as a basis for rankings. But search engines are trying to do everything possible to reduce the impact of this factor. They are evaluating new potential algorithms to improve search quality so that junk information cannot survive.

1. Web Load Time

Reduced page load time can quickly improve the user experience, so this will be used as a ranking factor.

2. Click on the data

According to statistics, ranked first to get 42% clicks, ranked second to get 12% of the data, third, 9%, four, 6%, and so on. However, a 10% click on a ranked result will replace the proximity to the 6%-click search results.

3. Network reference

A network reference is a recommendation or reference information that is not used as a link. Nofollow links no longer become meaningless.

For example, U.S. government websites use a lot of nofollow links to point to very valuable information. Remember: There is only one goal, and that is search quality.

4. Keyword Density

Before we all desperately in their own web page add more keywords, but today's engine likes the keyword not to say as much as possible. The more you want to see whether your density is appropriate, you can study all the sites in front of the engine, the corresponding keyword density is more reasonable.

In other words: The important message is to reduce the impact of spam and focus on customer satisfaction. If you build a Web site to get a good impression of a wide range of users, rather than a handful of users, your site will release a lot of signals to search engines to get a better ranking.

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