Explore simple Web: DIY personal application of the product value

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[Core Tip] Simple Web APP Workshop is a tool to help users create personal applications. What is the value of this DIY personal application product?

I believe that people who have used the smart machine have spit through many mobile end applications, but also want to do a own APP, but because most people do not have the knowledge and foundation of programming, so the idea of the application has to drop. and simple net in March 2013 officially launched a non-programming app to make tools Web site Simple Network app Factory, you can make a user in about 10 minutes to make a own app.

Users simply register an account and then use the system default or upload their own application icon and the first screen image can make a simple APP, the final system will generate a two-dimensional code and downloadable links (support for IOS and Android). Then only need to use the site's CMS as the application of information distribution system, through simple Web page plug-ins can be a network of arbitrary content into their own APP content source. To put it simply, the products made by the web App factory are actually from the media, and we can publish any information we want to share to the app, and the app's users can browse through our announcements and make comments.

The emergence of the Web App factory to some extent in line with the ordinary people want to have their own application of the psychological, but throughout the internet, "APP Rapid Generation platform", we can find a lot of similar tools, such as foreign appmachine, domestic application Park, an-meter network, In this common user is not familiar with but has slowly appeared in the field, the rapid production of personalized application tools will give users how personalized products, and will not gradually become the user's rigid needs?

What is the value of a simple net?

The author of this special interview with the simple web APP factory CEO Mr. Ding Jun, the following is part of the interview content.

The birth of the original

For simple nets, Ding Jun said the initial idea was accidental. Because the team before the reading is also a read product. So there are many media information software on the mobile phone, such as NetEase reading, Phoenix News and so on. Found that these functional software is almost 90% identical, but there are differences in content. And we happen to have this technology, we can use industrial means to generate native APP, to solve the media, webmaster and some interested groups, bloggers are now moving to the mobile Internet, some of the problems encountered. This will have the original simple Web APP factory. Ding Jun also think that the current Simple network APP factory only just listed two months, products, there are some features are not perfect, the future is still groping. And the ultimate goal of the net is certainly not the release of information, for the local life services, community this function of the open demand is also under consideration.

Future direction

This information-sharing tool for simple web is now doing something with the microblogging interface, such as getting comments and sharing information on the crawl page from Weibo, and the open interface to the micro-mail will be plugged in at the right time. To the author's excitement, the net will be in mid-May, release more templates for users to choose from, such as the current news client on the more popular picture carousel template, there are different columns, different styles of mixed templates, as well as Atlas form template. These templates are arranged in groups of up to six or seven kinds. For the future function of the net, Ding Jun said that any product wants to move forward, we must constantly develop new features in order to better meet user needs. Simple Web APP factory now basically the fastest week, the slowest two weeks will complete the product iteration. As product functionality increases, custom mode of operation is also considered.

The novice version, the expert version of the different mode of production will be in the future, on the modular model of simple nets now in fact has been supported. Although in front of the registration, to provide you with optional DIY components are not many (in order to let users get started), but in the CMS backstage the APP compiles the package, has provided the replacement skin, the replacement template, whether needs to submit the function and so on the function, later will also on this foundation, provides the more and more functional component, for the APP Owner Optional.

User value

The author thinks that making a product should distinguish the user's expectation and user's demand, and can not take the simple user's expectation as the demand, and finally let the product become bloated and complicated. We all have the desire to do their own application, but at present, micro-trust, micro-Bo and other information and communication tools can not give us an application, but its function is to meet our needs.

For simple nets how to meet the needs of users, Ding Jun said if a product, can not solve the user's just need, then he has no need to exist. Just need to be based on the user's purpose to determine. The main is to see, users use your product, want to solve what problems. It is like having two screwdriver, one is a common knife with wooden handle, and one is a luxurious handle cross with magnetism. If you want to unscrew a mouth of the screw, you can not take the cross of the luxury screwdriver. Simple Web APP Factory is the wooden handle of a knife, not perfect, but can solve some of the user's needs. Of course, there are a lot of places to try to be irreplaceable. In order to solve the specific problems, the net will give the best solution through the evaluation of the product manager. Then to design and design interaction, front-end and back-end together to achieve interface interaction and background functions.

Profit model

The author sees apps like App Star, and most of the products that come out of the factory are advertised by cooperative advertisers, where producers spread their ads when they spread their apps, and advertisers return to the producers, a money boost that allows app writers to insist on making and sharing content. For the profit model, Ding Jun says it's our goal to get users to really get their revenue from the APP.

The idea of advertising is to work with a number of third-party advertising platform providers to do some accurate advertising. In addition to displaying advertising as a means of making money, we have also developed functions such as membership functions, inserting phones, inserting links, and more commercially available revenue-generating tools in the future. First let the user make money, we have the possibility of making money!

Jane Nets now doing things that actually a bit like angel investment, we are not live Lei Feng, we invest in every one with entrepreneurial ideal friends, to provide them with free APP technology, server, bandwidth support, equivalent to technology stocks, when friends start a successful business, we share a small portion of the income sharing, This is our profit model.

(End of interview)

The value of the product of personal application

The author of the current observation, the use of this tool most of the users have this feeling: at the beginning feel that they can finally do an application, but in the production will find that the current fool-like mode of production can not really achieve their own want to complete all the functions. Finally, give up making, the app that has been done is discarded.

Although this situation is not what we and developers would like to see, but the fact that the operation of the Fool and the expert function is not compatible, AppMachine also added "designer" level of functionality, but the effect is not satisfactory. Tools like application parks in the application of production have given the programmer and the designer the role of a user who uses tools, and this dual identity will only make users feel that they are both bad designers and programmers.

And simple nets directly to the designer and programmer's work to themselves, using a simple network of users as a site operator's role, although this approach seems to have a lot of restrictions, but the effect is great. We can quickly get an app, and then we need to slowly rely on web-side information to enrich the application. So what is the problem that the net is facing at present? We use the simple net to create this kind of media is very easy to find a substitute, if need to share we can use micro-letter, if need to interactive micro-blog well-deserved, random pull to save after reading impression notes can be done, But we should admit that this simple and rapid production of the media is a cool idea, then this idea really can bring the rigid demand and what?

A good tool for paper media

From Sohu News client installed capacity broken billion to see the user for the mobile end of the reading has a huge demand, while the traditional news media in the mobile end is not a good entry point. Traditional media itself has a certain audience, according to the sense of the most should enter the mobile domain, but to do a mobile reader must put a certain amount of human and material resources, coupled with the lack of experience and other reasons so that the paper media did not go deep excavation in this field. The emergence of a simple network can make traditional media conveniently packaging their existing information directly into the mobile market, traditional media only need to serve as the role of information producers. This may seem like a good thing, but the problem of homogeneity will emerge. I think that the future of the network should give media users a personalized solution, so that engineers and media to explore the design and interaction, and finally let the traditional media to create their own real APP.

Own locker

Ordinary users can use simple nets to do a self information integration tool. In today's Internet, there are a lot of information integration tools to provide users with personalized information, such as Zaker, fun points, impression notes and micro-blog, which is the most integrated micro-blog. We can share any information we are interested in microblogging, but Weibo has a congenital flaw: information clutter, sorting difficult. We can go through our microblog and find a useful piece of information in our microblog, not to mention it and share it with others. Simple nets have a strong ability to crawl network information can be classified into a variety of information, which allows us to use him as a good storage application.

Another source of advertising revenue

At present, there are many novel writers on the Internet, their works will have a certain audience, and the reader made by the net is suitable for the author of the novel or the author of the video evaluation to publish the works. These users can add a partner's advertising message to their app, so their work can add a way to spread and get some benefits.

With the stimulus of money, such authors will work harder to keep their creations, their products will also gradually increase the audience, there will be a certain number of users to share, there will be sharing and exchange, there will be communication, when the connection is more and more close, they do not have to worry about their applications will be abandoned.

Private information Release

There are many such things as sensitive words and sensitive pictures in social networks, but there is no such restriction on the web. It is a media platform of our own, so we can really speak freely without fear of being censored and blocked. And ordinary users can view content without logging in to the account, which lowers the user's threshold, and users don't have to worry about their own unknown information on their social networks. If a developer upgrades to a paid version, it is possible to limit the privileges of their app users with a paid user function, which makes it easier for developers to publish or delete information without worrying about information disclosure. As Mr Ding Jun said, "The popularity of the red-box account on Weibo is no worse than the Blue v media, and some individuals have even more influence than traditional media." "Once these celebrities use a simple web to do their own app, they don't have to worry about keyword problems, and fans have an exclusive channel to browse and communicate."

Written in the last

Sina April 26 will be the palm of Sina's name Sina News, less than 20 days, Sina News client's user volume has exceeded 42 million, daily active users more than 20%, retention rate of 82%. It can be seen that the majority of users of the mobile end of the reading needs are huge, and this demand is not well satisfied. The net tries to use the quickest way to let the reader have more reading options, and eventually to participate in reading and sharing. In this time will be put on the cock of the era, we have a simple network of the civilian APP production tools also have more expectations, and finally I want to use this sentence to do the end of this article:

Henry Ford's best place was not to build Ford, but to change the world with a production line.