Explore how false movie sites use black hat techniques to benefit

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These days I have been watching a hit of the TV series "Lu Zhen legend", I believe many netizens are also watching the TV series, many films of the site have this TV series, according to the author of a little experience, Baidu audio-visual updates faster, and some large video site updates relatively slow. So many users will be directly in Baidu search "Lu Zhen legend Baidu Audio and video" The word, the search results have many small movie sites, the first page I found such a site, in fact, a few similar sites, the following figure:

This small movie site's page is very simple, very much like a single page, but the rankings are very good, and then look at Webmaster Tools related data, can not help but to surprise people. Domain name time only 2 months, Baidu Weight 6, included 32, trans-chain 209, the world rankings: 825656, the number of rankings: 42644, daily average ip≈12600, daily average pv≈23940. The new station can do Baidu weight 6 is really very powerful, can be said to be a magical website, carefully look at the chain data also did not find any high-quality outside the chain, the author searched the next "to youth" this film can also find almost identical movie website. Just dozens of articles, hundreds of backlinks just, and is the new station, if it is white hat method is almost impossible, that only use black Hat method. But a simple analysis of the page, in addition to the bottom of the page to do a few keyword piling, other places see nothing special, reasonable explanation is to buy a link or station group. Considering seeing a few identical sites, I suspect that the same webmaster or team, similar situation I think we have encountered.

Such a small movie site revenue from the source is hanging ads, point open the page will pop-up ads, but the site traffic is large, 1W more IP per day. The other is in the choice of words, such a site is a single page type, catch up with the latest hottest movies or TV dramas, the reason is that the current search volume of these words is relatively large, so that the TV series are updated every day, the audience want to see the latest, so we will search a lot of false pages, said to be a certain TV series HD complete. In fact, the official has not yet updated, the purpose is to deceive users to click Ads. The above analysis of this site is also suspected, asked me to download Sohu av player, but the real can not see I am not clear, the number of shows has been updated, but the real official only updated to 20 episodes, is obviously deceiving users. In summary, this kind of site is the use of black hat technology to deceive users to click Ads, thereby gaining the revenue of the site.

About the black hat and white hat definition is really difficult to clear, such a site can obviously get effect in a short time, make some money is certainly no problem, if the good luck Baidu for a while did not find, then certainly can make a lot of money. Do not need what content, also do not consider what user experience, as long as the user clicks on the ads on the line, but such a site to deceive ordinary users of the internet is enough, but can not deceive the veteran. There are always two sides to things, if you have dozens of of such sites, it will certainly be able to make a lot of advertising costs, especially hanging some of the more junk ads. As a webmaster or SEO practitioner, what do you think of black hat and white hat? SEO purpose is the flow and conversion rate, more popular point is to make money. Of course, it is not advisable to overstep the bottom line of some morals and rules, but reprint the article without the original address, or play the Black Hat technique, personal feeling this is nothing!

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