Explore how to promote mobile games

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Hand Tour Market Hot let a lot of companies to join the industry, more and more hand tour companies and all kinds of mobile games, now almost every day there are hundreds of new mobile phone games online, so many mobile game competition can be imagined, most of the hands of the company are struggling. Really make a lot of money in the hands of the company currently less, a hand tour can be successful, in addition to the design of the hand tour itself, the promotion is also an important link, but now there is not much hand travel promotion, such as advertising, then hand Tour how to promote it? What kind of promotion is more suitable for mobile games? Future mobile games may go beyond web games and online games. Now the mobile game is more lack of successful promotion cases, mobile games in the germination stage, but the product and promotion is closely linked, the following author to talk about their own opponents to promote a point of view:

NO1: The main target crowd of hand tour promotion

Mobile game relies on the smart machine, the current target group is mainly the young mobile phone users, and the number of people, including men as the focus of the promotion of the object. According to the author's experience, now as long as the use of smart phones, young users, almost no play mobile games, especially male mobile phone users, classic hand tour includes: Cut fruit, plants and zombies. Play mobile phone game users generally have such a mentality, that is the old, like to often change their mobile phone games, the game itself is not like playing PC-side network games. Players are more interested in using fragmented time to play hand travel, which is a way to pass the time. The average player is also unwilling to spend what money on the hand swims, perhaps only those tyrants players will be willing to spend money to play hand tour, so how to aim at this part of the crowd to do the promotion of the good swimmer, what kind of promotion way just more have effect?

NO2: What is the way to promote the hand tour

Offline activities or network promotion? What kind of promotion mode to choose, I think so many promotional methods are not suitable for mobile games. According to the above author's simple analysis of the target user group, the young people of the younger generation usually like to do on the Internet? The first is Tencent QQ, including QQ space, almost every day must see, so you can do some promotional and planning activities around QQ, for example, using QQ space to do promotion, But the premise is to accumulate more friends and contacts. Then is Renren and other social networking sites, many young people like to go to such a site, social marketing unstoppable, but this marketing way to operate more trouble, you can build a hand to play the circle of exchange, to find ways to attract more users to join in, and QQ group to promote almost. The last is to brush micro Bo or play micro-letter, micro-bo marketing and micro-credit marketing can be combined, these several marketing platforms are more suitable for hand travel promotion.

NO3: What details should be paid attention to in hand tour promotion

In the promotion of hand tour must pay attention to what problems? A fun hand tour will have their own bright spots, the promotion of products to enlarge their own product highlights, the hand tour is also so, or a unique play, or a beautiful game screen. According to their own experience, most of the domestic hand interface does not do much, this is mainly a technical problem. In addition, the traces of plagiarism and imitation are too obvious, the domestic game is always lack of real sense of innovation. Considering the user's mentality when playing hand tour, the hand tour of leisure class may be more easily accepted by users, while those who play strange upgrade kind of hand travel need to devote more time and energy. Not very suitable for mobile games, and suitable for web games and online games, in addition, mobile phone games are divided into a network of hand travel and stand-alone version of the Hand tour, by the environmental restrictions, networking classes of the hand is not a stand-alone version of the convenience, such as: In the bus is difficult to connect to the Internet, the use of GPS traffic costs

To sum up: Now the domestic market is a bit confusing, a small group of people can also develop a good hand travel products, but in the promotion, hand tour also faces a variety of problems and puzzles. Good hand travel must have to promote the force, or it is difficult to profit, the above I have a rough talk about the idea of a little opponent to promote, there is no real hand travel promotion cases. Hope that the opponent to promote the interests of friends, continue to share some of their views, good I will talk about this!

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