Explore key areas of future web search

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Introduction: Search giant Google's huge success has propelled the industry's competitors to a higher level of search technology. Search technology is in an era of change, the recent publication of "Business Weekly" author analysis of the development phase of the search technology in several key areas.

It is not difficult to draw attention to the results of the GOOGLE4 's 29th release: The wealth of the online search industry is far from being tapped. The Silicon Valley-chasing rookie is expected to have 1.6 billion dollars in revenue this fiscal year, with a net income of 600 million dollars. A profit rate of up to 38% has attracted the full attention of potential opponents.

In fact, more and more people have launched an attack on Google's dominant search field. Dozens of of companies, including software giant Microsoft and big web portals Yahoo and Up-and-comer Vivisimo and ChoiceStream, have put hundreds of billions of dollars into the web search field, trying to find more efficient search tools for users. This network search domain digging Ginge not only to the search industry boss Google form a potential threat, but more importantly, it will cause a major change in network search technology. The future development of network search technology focuses on the following key areas:

Really tailored

Personalized search will be the most urgent technology change, the search results will take into account the user's place of residence and his preferences, such as a series of important information. For example, an astronomical enthusiast who searches for the word "Saturn" will be able to produce all the information associated with the planet, not the car (Saturn is a car brand).

To challenge Google, AOL and Yahoo are scrambling to launch personalized search services. But even if the technology contains a wealth of personalized information, computers often have great flaws in judging people's preferences or behavioral intentions. False assumptions about the user's ideas can produce very absurd information, so it still takes a year or two for the technology to improve.

Search Time Sorting

At present, all search engines, such as Google, provide only a large amount of snapshot information associated with a search topic, and there is no way of knowing how this information changes over time. "Search is a good starting point for understanding information, but it does not provide information such as the development trend of information, so it does not help people understand the world around them well," says Daniel, IBM's chief designer for the Webfountain search platform. ”

Microsoft's Webfountain search platform is trying to provide services that relate to information change trends. IBM researchers are trying to develop a search engine that can answer more complex search questions as they routinely collect a large amount of web page information. You like the new Toyota Prius, Google can only provide direct information that matches the name of the brand, while a potential purchaser can ask questions like this through the Webfountain search platform "over the last six months, What is the change in the user's view of the new Toyota Prius? "IBM researchers say the results are likely to be a graph, or a visual representation of related data, and the results are selected from a large number of blog comments or online forums.

However, the trend of information changes in the search technology is not yet mature. IBM has provided this technology to some enterprise users, such as content management company Factiva, which uses the technology to track changes in customer reputation over time. However, the widespread use of the technology should be at least a few years from now.

Search pervasive

Searching the internet is a very meaningful approach, but the vast amount of information a user needs may be hidden elsewhere, such as a word or PowerPoint document stored on a hard disk, or an e-mail message on another server. Getting the information is not easy, and companies such as Lycos and Microsoft are currently trying to get the information through a single search tool.

For example, Microsoft is working on a project called "Stuff Ive dots". The project creates a search directory based on the last word of documents (including native documents and Web pages) that appear on each personal computer. Previously, 1500 employees of the company were testing the search tool.

Search Results Optimization

According to the survey, the average length of the search request is 2.5 words, so that the distribution of search results has more space, but a lot of information and requests are irrelevant. A number of emerging web search companies, such as Vivisimo and Ixmatch, use so-called classification techniques to classify hundreds of related results into a theme folder. For example, search "Jimmy." Carter ", the search knot has a" Nobel Prize "and" inaugural Address "and similar categories. The technology is quite mature, the next step will be large-scale promotion of the use.

With a range of emerging search technologies moving into the marketplace, search is likely to become an integral part of our lives, and that's why Google has studied a lot of search technology. But will search giant Google and its future investors benefit from these technologies, or would there be new, more powerful search engines? Unfortunately, the answer is not to search on Google.