Explore my love postcards Alternative mobile electrical products

Mobile Internet development So far, all walks of life are moving to the end of the tilt, this is a trend. In this wave, smart entrepreneurs create many unexpected product service patterns. I love postcards. The product's approach is quite worthwhile to discuss.

I love postcards with PC-side sites and posted mobile apps on IOS platforms and Android platforms. In the final analysis, their model is very simple, is to provide excellent tools and materials for you to make postcards, and make a certain payment, pay success after the other do not care, I love postcards and postal cooperation, to help you create postcards and delivery to the recipients of the hands.

Perhaps this pattern in Taobao shop has been a very common mode, there are Taobao shop to provide such services, so that customers customized electronic version of postcards, Taobao shop to help you make and send. So if I love postcards only on the PC side of the site, the pattern is exactly the same as the Taobao store. The difference may just be that I love postcards more conveniently on the website postcard making tools. But the process is about the same.

But when I love postcards with mobile clients, it is richer in this vertical area where it can be imagined.

1. Application style and experience

This point contains two aspects, on the one hand, the application design is more exquisite. Since the postcard itself is a highly designed product, the tool that guides people in making postcards should also work with such scenes. I love postcards. The application of the interface is open, the element position with the nature, relatively small fresh style. Its built-in picture filters are also popular in this style.

The second aspect is that the operation is more fluent, especially the process of making postcards, more clear. From the beginning of the selection of pictures and themes, insert or take pictures, select or fill in the address of the recipient, fill in the blessing language and so the whole process is not too much confusion, on the basis of this, each step also with a detailed description.

Also, the app has some intimate features based on postcards, such as a two-dimensional code on the back of a postcard, a postcard from a recipient, and a two-dimensional code to download the sound using an application scan. In addition, the application also has time post office function, can be customized postcard send time.

Application of a good experience is the premise that people use products, or how users to trust even their own applications are poorly designed products, how to design good quality postcards?

However, to say that this product is not good, of course, still have. The first is the user's image production is a weak spot, it may be as a sideline, "you first use the United States Mito map to the point of direct use." "Another drawback is that postcards are too expensive."

2, in line with the mobile user scene

What is the most popular scene for sending postcards? I believe we all know that it is on the way to travel. How many times do we travel and linger in those fascinating places, the most important thing is to find postcards and send postcards with local characteristics to friends and family?

But now, the scene is like this: On the road, after taking a picture in front of a beautiful spot, you want to send it to a friend with a postcard, or a nice photo of yourself in a hotel, and then use my love postcard to send a postcard to a friend. Yes, now you can complete the whole process directly on your phone anytime, anywhere.

Such a process eliminates the need to look for an entity's storefront, and it can be mailed anytime, anywhere, or in your own photos or using your own photos. These are all postcards purchased at the entity store that cannot be completed. Although this loss is the letter on the postcard is not written by yourself.

3, to avoid the plight of the pure electric business field

Is this a power dealer? Even when I write this article, there are friends with the author dispute that this product is not the electricity quotient. I think is, is the vertical field of electricity, only for a category of goods, although its design is the user personally design, but production, send, etc. still need me to love postcards RELATED links. Still, my love of postcards does not mean that I am doing electrical business.

I believe this is my love for postcards in the deliberately avoid the issue of electricity dealers, the field of electricity in recent years to burn the money burning, to what extent? The author of Facebook, a former employee of Facebook, Wanghuai back as an angel investor, saying that one of the current investment principles is not to invest in a pure electricity business Project because " Can't afford to burn. " I love postcards in this vertical area to avoid the electric business topic, quietly layout, is the right approach.

No doubt, the user's production process is the same as the order, plus can be paid directly on the mobile client, and the user base of the proportion of paid users (the application is almost useless without paying to buy postcards), which is undoubtedly an e-commerce product.

4, line under the combination of online

Online with the PC and mobile end of the postcard production and the next single, offline is the cooperation with the post. It would have been difficult for startups to deal with large state-owned enterprises such as the postal service, but the postal service in recent years by various private logistics enterprises to occupy a few lizhuizhide, the estimated days are not too good. At this time I love postcards and the deep cooperation of the post, should be the postal attempts to restore the decline of the means, is this old enterprise and mobile internet combination.

Cooperation with the post should be said to be more in line with product characteristics of the initiative. The advantage of the post is the delivery of time-sensitive letters and postcards, and because of historical reasons, the arrival rate is very high, as long as the address is correct, generally not because the region is too remote have undeliverable situation.

The post needs business, and the Post's temperament fits nicely with postcards, and it seems to be a winning partnership for both sides. Even I love postcards used in its own virtual currency love Mail card, has been in Jiangsu postal outlets have physical card purchase. If you can get the exclusive cooperation of the Postal Service, I love postcards in the future development of a great help, this should be its low-key in a strategic layout.

In these respects, the outlook for this small area is good. It is said that the electric business squeeze the traditional retail industry, in such a small area also have this possibility. Although the outlook is likely to be very good, but the user's habits still need to cultivate slowly, after all, postcards are more personal sincerity, many people now feel to travel on the way, looking for postcards of the physical store, write their own feelings and mailed, this is a habit, and it is very satisfying ego vanity things.

The market for postcards should be big enough, but how many people can accept the online product and how many people will give up writing letters, which means how big the market is for such products.

However, regardless of the future development of the product, its model can still give us some inspiration, in the mobile field, from a traditional market segmentation business as a starting point, the combination of online, may be in a vertical area of subversive forces. Of course, this generally means that the project needs a good starting force.