Explore the growth of personal webmaster in the next five years

The intermediary transaction SEO diagnoses Taobao guest stationmaster buys the Cloud host technology Hall

~ ~ ~ This article is very long, belonging to the personal point of view, there is the patient webmaster can see, the beholder, benevolent, everything is not absolutely right or wrong, but Comsenz hope to work together with the webmaster, do the best. ~~~

discuz! seventh year.

Speaking of, from the first time I set up a personal homepage (called "Superman software Studio", is a hotlinking other people's Web site software Small site ^_^) to now, also has 9 years of time. In the 1998, the Internet for most people, is also very unfamiliar, and can use "hotdog" to write a little HTML, as today's master of MySQL and Linux, like the technical staff, you can customize the site you want to come, Later Dreamweaver, Photoshop/fireworks,flash and so on software, has become the owners of the installed necessary, and some people call them "the web of the Three Musketeers", if said the "boast" point, may be like today's discuz!, Supesite, Ecshop.

Comsenz and discuz! will accompany China's webmaster through 7 years, seven-year itch, the original peer, once the webmaster, to today, there is little left, but all of them, the development of China's Internet, wrote a thick.

Today, there may be a lot of users do not understand, already have a good-looking x-space, function so rich supesite, once helped us to a forum community to prop up the scene, let people (at least) look like a big site x-space, why do a ucenter Home (uchome)?

Webmaster users live in the era of "information explosion"

I think, as a personal webmaster and a small business, like the need for more strategic vision, like a person alive, there is his real value of things, but also his future pursuit of things like. Experience the SP time Rob Money, advertising alliance (especially Ebay/taobao vigorously promote the period) of surprise, Adsense/cpro times of the steady, on the one hand stationmaster in open up new possible realistic income, for example Insenz Community marketing, On the other hand Comsenz also has been with the webmaster together, thinking about the next five years, the webmaster should be how to create real value, how to make the website develop better, users like more.

Through communication with many friends and seniors in the industry, we found some important clues. For the development of a good forum community, of which there are two points, you may wish to carefully consider:

1. The increase in the number of users, resulting in increased noise. Often in the forum to see more and more noise (ie I do not want to see, but maybe some people want to see something)

2. As the noise increases, the communication efficiency decreases. So much information that has nothing to do with you, leading to a forum in the early formation of culture, atmosphere and other attractive places to reduce, and finally become a mixture of irrigation and rookie.

Take a technical forum as an example, we often see the forum in the development to a certain extent, master do not want to come-because he open registration, there are too many novice come, too many "water" problem, so that the master of the kind of achievement disappeared, Master gradually leave, looking for a new quiet space; there are a lot of rookie and novice come, At first they were because of the master, but the master because of the increase in rookie, became a diver. Over time, rookie can not find a master, or leave, or bored irrigation, the last community into a large tank, the forum has become no special features, nothing to attract people's unique things. This is also why many good forums are either restricted to registration, or the primary user has only very low privileges. However, this approach retains the original culture of the community, but limits the size of the community itself.

We call this network community, people and people communication becomes difficult and inefficient situation, called "information explosion."

This "information explosion" case is really everywhere, and the real survival of the very good, and even successful commercial communities and sites, mostly through a certain mechanism, formed a unique culture and atmosphere, to ensure that the novice and veteran can organically combine, we can in a large family harmonious coexistence. For the webmaster, is to use some function switch settings, to ensure that the size of the community and the balanced development of stickiness-can not let the size of the development of the atmosphere is destroyed, viscosity reduced, because it is like to the site to bleed as well, can not blindly pursue the "atmosphere", so that the scale can not grow, and then the income and the sense of achievement To this end, discuz! developed a number of functions, including the standard moderator autonomy mechanism, including a certain level of user group requirements to access certain sections of the function, including the accumulation of points and consumption, including the invitation to register a series of registration restrictions, including the short message, and so on. Intelligent webmaster can use this kind of function, to some extent, solve the problem of "information explosion", however, none of these problems is the ultimate solution.

From another aspect, we sincerely hope that users can open a space on the webmaster's website, often visit your website, some people become your loyal members, so we provide the Webmaster blog function, encourage users to open space on the webmaster site, show themselves. Many stationmaster experienced the taste of the delicacy of pride, the big website has the function, we all have, the joyful feeling arises spontaneously. However, many users also found that people who read blogs, but not much. There are people who write blogs, but less. Blog article number to maintain the momentum, is to rely on constantly let the new people to write, to make up for the old man after writing because no one to see, or someone to see also do not know who, writers lost interest caused by the number of lower. We observe so far, the successful X-space users, most of them have a specialized operation team, or a traditional media background of enterprises, and this is precisely not the vast number of webmaster are good at things. For example, Hangzhou Network Blog channel, and Hangzhou newspaper group, the traditional media advantages of the combination, while there are many local celebrities to open a blog. Even I have seen a tutor in the graduating class, will write their own college entrance examination simulation questions published in the newspaper, and let students to his forum or blog to find the answer, so they make quite good. The original x-space we will be more used for enterprises, large sites and solutions, more or less relying on the operator's traditional advantages of resources and operating experience, then poor of the small and medium-sized webmaster vacancy how to fill it?

We and many users, this depressed for a long time, to think about, to discuss how to solve these bottlenecks, together with the webmaster, hoping to solve the problem, a higher level.

We are well aware that, like the discuz! forum, her success is, of course, related to the webmaster and our efforts, but the nature of the application itself is very much the same as the forum. Open a forum, began to form a few irons and moderators, have a good atmosphere, in the future you do not have to how to tube him, can be autonomous, and can continue to develop, rather than just like the portal site, every day to do a lot of things, do no one came. Just imagine, Sina does not update the news week, anyone else to see it?

We want to provide more for the webmaster like discuz!, easy to be used by the webmaster, lay a good foundation, and then without special effort, can realize the development of benign rolling products. For an inappropriate example, my friend, the fish brother of the stragglers, the http://www.im286.com and the spiritual leader of the laggard. When his wife gave birth to a child when he had very little time to surf the internet, there is no time online back to the post and Management forum, for six months not too tube, the same as the development of the backward, and spontaneous orderly in the development.

Back to the point, for personal space (Blog or SNS) the future direction of development, we look at a few big portals plus Baidu and QQ to know, we generally recognize the most fire is QQ space and Sina blog, as for some professional and only do BSP (blog Service provide, Blog service provider) of the BSP, the number of users may even QQ space, Sina Blog a few one-tenth are not (individual guess). And hundreds of thousands of small and medium websites, is there a blog channel? The answer is yes, because it's easy to build one with X-space. But if 1% of users every three months at least send a blog as the standard, how many blogs are like the forum can be really active, according to our statistics, the result is very little, very few personal webmaster to the BSP operating very well, most active or have professional team operation X-space.

Blog technology is not complex, the same in fact, SNS is not the most extreme technology, Comsenz actually just assume the responsibility of an invention and popularization of the Toolbox, we try to make this toolbox easy to use, practical, this point has a certain degree of difficulty. You use the toolbox to make a bench, or to build a house, even invented and made a plane, it is possible, but do Haurai also depends on the webmaster's own intentions and ability level. No toolbox, 10 fingers, screwing screws, sawing wood, hammering and nailing nails, wouldn't that be bad?

What we have to do is to make sure that the tools are easy to use and keep pace with the times. Why is it mentioned to keep pace with the times? The problem is as if the advanced factories are sawing with electricity, our webmaster is still using woodworking saws, or we are using ordinary glue to glue plastic, and the future may adhesive be a trend. X-space If it is a carpenter saw, then Uchome is a chainsaw; if the original x-space and other applications and discuz! of the combination, is the use of ordinary glue, then ucenter provide the various applications, or even unknown application between the bottom hook, tight bundle, is a can of good adhesive.

X-space vs. Uchome

X-space had an ideal, is to help thousands of webmaster themselves into a small BSP, but do not conceal that we think this direction may be a bit of a problem. For users, even I am more willing to Sina blog, such as a big portal on their own blog, rather than find a small site on the above home. The reason is very simple, the big website service is stable, his brand lets the user feel at ease. More importantly, Sina is a media, there is a strong editorial power, you can not often through the news page to the flow of traffic into my blog, so that users have a kind of attention to the pleasure. And the blog itself this application is also a bit of a problem, I personally so far, post far more than the blog, see my blog I do not know who he is, and some of the content, I just want to give a specific person rather than all the people to see, and then, there is a "truth can not be said, lie boring" problem. The blog is to expect people to show their own in the above, but because some of the lack of mechanism and the concept of problems, always let users not so much fun.

Back to why the QQ space is very fire, I think the fundamental reason is that he has a personal behavior and interpersonal (friend) relationship, he is not a simple sense of the BSP, but a friend based on interpersonal interaction places. Strangers browsing your space, of course, but the proportion is small, you can not let some people see. Most people visit because you have a relationship (maybe a good friend), he cares about what you've done recently, what you've been playing, or another reason that he wants to get to know you and have a relationship with you. The human relationship is established, developed and broadened, and the user naturally likes him. The core of QQ space is to serve the people who have already had relationships (friends) and potential relationships, rather than a mere demonstration. If you want to show, to the forum to send a "insightful" post may get more feedback, which is why a lot of users in the X-space the post to the function of the blog.

Can there be interpersonal relationships on small and medium Web sites? This must be possible, but we have overlooked it before, unaware of it. Take the discuz! official forum (discuz.net) as an example:

I used a person to write a plugin or style;

Some people often answer my questions, help me solve problems;

I bought the domain name space from someone;

I adore a "bull man";

I organized a group of enthusiasts, such as freediscuz! or DST;

Someone I met at a user's meeting;

I and someone are mutual admiration of the "Water King";

I live close to a user, for example, Huilongguan in Beijing;

......

In fact, these people, should have become good friends, some of them, their relationship should be deepened, but due to the previous simple forum +blog mechanism, we actually do not.

We often encounter such a situation, some people, even if met, put him into the mobile phone contact, another hundreds of years will not contact once; do not record his contact, in fact, you and he still have a little common language, at least also know a. Previously we have had contact with the person, can only choose: Deepen contact (account for 20%), or give up contact (account for 80%). Deepen the contact of the people, added to each other QQ, they ran to QQ private chat, instead of doing more on your site, 80% of the people who give up contact, in fact, for each other like never had contact, became a passer-by, after a period of time you even forget his name, and then lost opportunities and possibilities, more terrible , we do not know that these things lost, and can not let him not lose.

New Community Architecture

Ucenter +uchome+discuz!+ecshop+supev ... This community of structures can help your site bond people who are willing to "deepen contact" let their contacts in your site to deepen, the user's friends in the community behavior, can become a feed, displayed on your Uchome home page, you have a general browsing every day, you know what friends are doing, Instead of playing a mobile phone or QQ message said: "Recently busy what?" Uchome will also help you connect the people who give up the connection, with people who have known and friends, often through uchome know what the other party, to the other side of the site to step on, more understanding each other, at this time users may find: the original this person and I am so like-minded, We should be better friends--more focused on each other, or: this person is boring, I don't want to be with this person--remove it from the buddy list to be undisturbed.

In any case, as long as the webmaster you operate properly, users are on your site, I've done a lot of things I've never done before-think about it, I'm in a community that pays special attention to the actions of some people (such as the plugin or style author of the official forum of discuz!), or nothing is in the brush version, waiting for half a day nothing, Turn off the browser, or search this person's post, but the problem is that I focus on several people, search only one at a time, and search out there is not necessarily something new. In fact, this is pure forum community ills, but we used to be fairly smooth, do not know how to better just-mobile phone (like Uchome) did not popularize before, we did not feel the lack of something, using the telephone (like discuz!) has been very convenient, but after the popularity of mobile phones, if I lost the phone, I want to go to buy another, because there is no mobile phone is too inconvenient. Mobile phone and telephone can be interconnected, mutual is the relationship between the parallel rather than the exclusion of the relationship, what to use what, that is how good!

And, Uchome actually if you use him as a blog, in addition to everyone to get used to this is not the same as the blog interface, in fact, as very convenient. According to our SUP classmate test, overall, in his personal site after the use of blog posts, the amount of reply, increased by about 5 times times: Your blog, friends will see, come on foot, the attention must be more than alone put to that place no one knows better. And if the webmaster want to get a home or aggregate some content, the future independent version of the Supesite will do better, she can be a larger range of aggregation content, thought stationmaster support façade, while adding some put advertising bit-not just aggregation x-space and discuz!, May even be aggregated ecshop and supev, or even plug-in third-party applications.

As for the Uchome interface, we used a Facebook-like layout. Almost all of our team had a few months ago that the interface was weird and easy to spot. But a few months later, we all fell in love with her, not because of narcissism, but indeed very scientific and convenient. Maybe if you use it more, you'll feel it. If it has been useful for several months or can not find the feeling of the classmate, may give us some suggestions for improvement, said the reasons, first thank you.

Back to the previous mentioned "information explosion", in fact, can be solved, search engine is a good example: what you want to do not go to their own turn, Google and Baidu with machines to help you find. Uchome can also solve the problem of "information explosion" from another level: you are really busy, do not want to brush posts on the forum, simple to their own space on the home page, to see what your friends do, it is generally known what happened in the community, a targeted reply, both know the world, and do not waste time, And most of these things are done by people you care about. Anytime, at any time, look at the people you are interested in doing things, naturally you will be interested in these things. Through these friends, virtually help you filter out a lot of things you do not care about. and add who or not who (care who does not care who), in fact, are the user's own control, give users a tool to help him see him more quickly want to see the people and things, he will patronize your site. and the development of their relationship is more related to your site, not as it is now, more just with instant messaging tools or mobile phones.

Because the user in the Uchome mutually independent, forms what kind of friend relations, is each to be the main. This allows your site to accommodate such as novice and veteran of different levels of users, want to have the intersection of words to the forum, as very lively, there are many intersection and do not want to be disturbed to uchome, to ensure that you see is what you want. Instead of getting impatient with your site for a while, losing interest and not coming to your site. Every webmaster knows, to a user is actually very difficult things, because of "information explosion" and can not effectively keep him, it is too deficient.

The SUP is a simple description of the relationship between the products under the new architecture http://www.discuz.net/thread-871642-1-1.html

Lllumi user actually before me, actually has raised some viewpoints, everybody may refer to http://www.discuz.net/thread-872365-1-1.html

Also need to declare that, X-space this has the powerful function and the history personal space product, we do not stop the development, but continues to improve, will its main position, turns to the service to have more "the advantageous resources" the website to go up.

The above basically said that we are in the development Ucenter, Ucenter home, discuz! and the future new Edition community Software's some ideas and the idea, writes very long-winded, also does not know whether can let everybody understand. Personally, I also have some experience to share with you about personal webmaster development trends.

The next five years of personal webmaster growth Road

To sum up, in the next five years, I think it is very likely that personal webmaster development of several key points is:

1. You are more likely to succeed in the direction you are most interested in and best at. Because only in this direction, you are easier to understand than others, and then do better. In the direction of all kinds of community websites, if I make a prediction that may not be accurate, I think the better direction is: E-commerce, local stations, basic necessities, campus, women, parents, Chi You, friends, fashion, business, technology, academia, securities, sports (fans/outdoor/salon), health care, digital, IT, games Entertainment。

2. Media or information station may be part of the site, the site's coat, but not a personal station really attractive place-because the webmaster more difficult to have their own editing power, portal sites, search engines have a lot of information, simple small sneak, or copy+paste to keep people, and the webmaster own long-term copy+paste is also very boring thing, more difficult to insist. Encourage and promote the user to publish original content, establish close interpersonal relationship, can form unique UGC content, is one of stationmaster's core competitiveness.

3. In order to achieve a short-term goal, relying on garbage stations, hanging horses, window, cheating, thieves, sp means of living, not to say can not do, after all, webmaster have realistic difficulties, who have buttocks dirty when. But this is not the webmaster long-term can rely on the development of the way, the current short-term profit is possible, the problem is like the 5 million lottery, speculative heart too heavy, the mentality of the broken down and then do something hard. Over time, the owner of speculation may become very empty and boring, in addition to a point in the hands of a constant depreciation and not too much of the RMB, there is nothing left to satisfy their own things. According to the laws of nature, do the garbage Federation of Enterprises will be like the same as in the same year SP, the same kind of money, red fire a period of time was finally banned, loopholes were blocked, the financial resources dried up.

4. E-commerce is the webmaster can consider a direction, or the webmaster own operation, or a booth investment, let others to your website open shop. For example, Comsenz is actually selling its own software and services, while running some domain name services, because users have this need. They are easy to talk about how to use our products and act as a real deal. In the community Web site, discussion of derived transactions and transactions derived from the discussion abound, in this regard, the Community has a certain advantage: there are a group of experts, can cultivate the potential interest of buyers, if you set up an online shop, I think it is a good choice. For example, discuss digital electronics, remote control models, basic necessities and so many directions of the site, most of the above transactions are very active, at least your PV high, the user viscous high, people stay, do not say whether from above can make a lot of money, at least with increased PV for advertising, is also a good choice.

5. User stickiness and loyalty of the website, will be rapid growth and development, and thus achieve a good return on investment. The core resource of a personal website is the user, how to promote the communication between them (in fact, the forum is also doing this), let them no matter from where to know your site, come and can attract him, a unique crowd, positioning and UGC content of the site, should be in the next few years to win. In comparison, two PV sites are equivalent, is definitely viscous high, UV high site more valuable. The personal sites that have been acquired in the last few years by millions or even millions of dollars, from Xcar (there are many offline gatherings and local car club), mobile Home (with professional breakdown to the various models of mobile phone discussion area), hummingbirds (with professional discussion and filming activities) are all highly viscous characteristics. And now the rapid growth of the site, such as 55bbs.com, 55188.com, 19lou.com and so on too much, also belong to this category.

At this stage, we can not deny that many webmasters may have some through some small trick Mr. Saved down, as in the early period of reform and opening up, because of policy, environmental loopholes, there are a group of people easy to get rich first. But five years later the market mature, the mechanism is sound, and then use some small slick, the method of the trick, not only can not succeed, and there will be a great risk. Five years later, what does personal stationmaster depend on? I think it is persistent, innovative, professional, dedicated, this is also Comsenz people's own philosophy.

I like a sentence very much: the opportunity is only for those who are prepared. Those who are ready for the future are more likely to win the future. Finally, thank you for your patience to read this article, the above is a personal opinion, if there is negligence also hope that the generous enlighten. If you have some inspiration for being a webmaster, that's what we're happy about.

To innovate is always risky, but we expect the support and attention of webmaster, if the webmaster in addition to the forum, can really explore a good business model, we must be particularly happy. We can also guarantee that, anyway, we will do our best to do things, do products: never satisfied, strive for the best.