Explore the most lucrative mobile internet market: How Japan "Moves"

What Japan has experienced, we will soon experience Wen/Zeng Ai when China is experiencing the tide of mobile internet, our neighbour, Japan, is experiencing much more turbulence on the mobile internet than we do. In the era of functional mobile phone, Japan was the world's leading mobile internet development, by the Japanese operator SP mode, two-dimensional code, mobile wallet and other mobile internet services, has profoundly affected the world. Japan's mobile Internet development level has long been ahead of the United States. However, after son introduced smartphones into Japan, the original carrier-centric mobile internet pattern in Japan was profoundly subverted, much like what happened in China. A closed and open war, the war between the Web and the app quickly diverged. Japan's mobile internet industry is undergoing a painful transition. In history, Japan has been defeated many times by foreign enemies, but quickly learn the strengths of the enemy, and rally. Thanks to the industrial base, Japan has experienced the initial throes of functional mobile phones to turn smartphones, and its mobile internet industry has exploded dramatically, such as in the mobile gaming industry, Japan's gree, DeNA, GungHo and other companies quickly exerting power to become the world's most profitable mobile gaming companies. Japan is one of the world's most mature mobile internet market, the Japanese market experience and lessons, to some extent to help the Chinese industry chain parties to take a lot less detours. If you look at it from a business story perspective, the upheaval in Japan's mobile internet market over the past few years is also an important part of the history of the world's IT industry, and SoftBank's son has hit Japan's already strong, closed mobile Internet system with a series of ingenious tactical combinations, and he introduced the iphone into Japan as a new " Black Boat Incident "(refers to the 19th century when the United States General Perry led the black ship to open Japan Door), its wonderful like a top commercial blockbuster. From the beginning of 2012, the economic reporter of 21st century and the team of the Nomura research group went into Japan several times, and visited several Japanese heavyweight mobile internet companies including NTT DoCoMo, KDDI, GREE, DeNA, electricity and d2c. Today, we publish some of the findings in a thematic way. We hope that our interview and research on the Japanese market can provide reference for Chinese industry. (Thanks to the research support provided by the Nomura Institute for this topic)