Explore the future development direction of domestic SEO

Absrtact: A lot of friends recently told the author Yang now SEO (Search engine Optimization) More and more bad do, Baidu a few times the big adjustment, the site keyword ranking more and more difficult to do, the former array industry is famous for light years SEO forum also turned off, but social media development

Recently many friends told me Yang now seo (Search engine Optimization) More and more bad do, Baidu a few times the big adjustment, the site keyword ranking more and more difficult to do, the former array industry is famous light years SEO forum also turned off, but the social media development momentum more and more fierce, social media and SEO integration, Here also discusses the future development of domestic SEO direction.

1, social sharing impact ranking

In the future search engine will be more and more consider the site in the social media users to share, will refer to the user's vote, whether from the google+1 or Baidu share the thumb will affect the search rankings, last year Yang put forward this point of view when many friends do not believe that

Adding a social sharing function to the site is necessary to encourage users to share and vote more.

2, with social media platform to retain users

Through the search engine to reach the site, next time not to come we do not know, so as far as possible to put this part of the flow of users to stay, with micro-bo and micro-letter fans to this part of the crowd to stay, collect the customer's e-mail, plus enterprise QQ and QQ Group is effective to keep users a good platform,

These can also collect valid customer information for future database marketing.

3, do a good job of the content so that users spontaneously to spread

Good content plus appropriate in the social media platform to promote, will cause users spontaneous transmission, the last time I wrote the author Yang "An old webmaster and network Marketing trainer optimistic 10 directions" now in search of more than 2000 results, most of them are users or the site spontaneously forwarded.

4, with social media do a good job of integration coverage

In particular, we search some enterprises or website brand words, ranked on the top of the search for a number of social media platform, so is as far as possible to cover the official account, use these platforms to do a good job of brand integration rankings.

5, do not do pure search engine optimization

Now a business or Web site only to do purely SEO is very difficult, especially the commercial projects, SEO and other online marketing and advertising, and so on, so that the charges and free add together more than two.

6, as far as possible to do the user experience

The site is ultimately for users to see, do not optimize for optimization, in the official website to add the official account of social media, the author of the Yang in 08 when the lecture on the integration of million, when the addition is rice, now the mainstream is micro-bo and micro-letter, the use of social media to add a unified login and related content, improve the user experience.

7, please search the low line to keep the search

The last time in micro-blog to see some companies or websites of the official website name in Baidu are not found, and call this site name only such a home, in all other searches are normal, even search the only brand words are not found, search how to talk about the user experience, the key words can be ranked to understand, but these words do not line up too unreasonable.

8. The cost of the search should be spent.

Search engines still rely on advertising to make money, and it's going to cost a quick profit, home are ads, your natural ranking do go to the user is also not found, some of the business word natural search rankings up also quickly fell, advertising will also affect the nature of the site's ranking, the user's click and stay time will naturally go up.

9, combined with the industry into value

Don't just rely on SEO to survive, combine it with the industry you are familiar with to commercialize, the Internet is like a hydroelectric steam, as a basic tool, will be more and more people SEO, if not with the industry, when the pure traditional industry will also SEO, we will only SEO people where to go.

10, forget SEO when it does not exist

If you want to really do SEO, when it does not save large, do a good job to forget it, if one day, Baidu does not bring a traffic to the site, we do not care about it, the site still has the flow, so there are customers, there is a transformation on the real success of SEO, please users will eventually please search.