Explore the need for SEO team to thrive

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With the increasingly sophisticated search engine technology, SEO industry will also go to standardization, and the operation of the difficulty of SEO has become more difficult, personal SEO will gradually be replaced by SEO team, optimize the company needs to SEO team, small and medium-sized Enterprises need network marketing team, of course, SEO team is also included in the marketing team. A newly formed SEO team will expose a lot of problems, if you are such a team of management figures, you should start from what aspects of the new team to the right track? An SEO team needs constant growth to enhance the overall combat capability, the Internet is a fierce competition, the elimination of fierce battlefield, A little inattention will be replaced by competitors. Therefore, we can only continue to upgrade their core competitiveness, so as to remain invincible, the author in this regard not much experience, today is just to share their own point of view. SEO industry in the future also needs a large number of SEO management personnel, not outside the chain Commissioner.

Keyword one: reward mechanism

As a company to work in the SEO practitioners, of course, we want the company to their own treatment better, a SEO team must first have a reasonable incentive mechanism, work needs a kind of motivation and passion, money is not the best motivation, but really the most real source of power. For example: An optimization company has a small team of 10 people, responsible for the Enterprise station optimization, team members have outside the chain of Commissioners, Web site editors, SEO supervisor, team leader. So how should the bonus ratio be allocated? In the past, and some friends have communicated this issue, a 5000-piece list should be allocated to the entire team, such as the entire team to get 30% of the bonus, the chain of 10% as a bonus, the editorial team to take 10% as a bonus, the rest of the group leader General SEO supervisor or manager is calculated according to the year-end bonus. Just formed the SEO team, can be based on the actual situation to allocate bonuses, and reward mechanism corresponding to the punishment mechanism, each person should have their own daily workload, but can not let employees work for the workload, in general, let everyone learn to cooperate, enhance the ability of the team, can not let team members form an isolated situation.

Key two: Learning atmosphere

Small team also has a few members, the new team to grow up quickly, must learn professional knowledge, first enhance the ability of individuals. A new team is the most important thing is the learning atmosphere, for just contact with the new people in the industry, how to let their own initiative to contact SEO? How do you get them to learn about SEO? This time the leadership of the team should find a way to arrange some periodic exam tests, You can have a regular meeting or something, by the way summarize the time of their work. Beginners will certainly encounter a variety of problems, may wish to let everyone speak freely, express their views, try not to let the exchange to become the leader of the world, so there is no practical significance. The purpose of learning is to avoid weaknesses, improve their own process, the novice needs to learn a lot of things, first of all to understand that SEO is not hair outside the chain so simple, want to do is not simple things, in this process you can evaluate their suitability to do this line.

Keyword Three: internal competition

Outside to fight with the competition, in and team members to compete, competition is the best way to progress, SEO team has outside the chain Commissioner, there are web site editors, there is a team leader, everyone's ability and different styles, may be a lot of new people are not suitable for this line, also do not like this occupation Can see a lot of SEO personnel do a few years outside the chain Commissioner, and some SEO practitioners in a few years to upgrade to SEO director, this is the obvious difference, the team leader position is naturally able to live, of course, the director of the delegation team in which people's ability is more prominent, everyone's specialty is what, some people are good at outside the chain construction, Some people have good writing skills. There must be internal competition in the team, the use of such internal competition can also motivate everyone to upgrade themselves, so that they become the strong team, the team become both partners and competitors, this is the workplace rules. But also can not let the team inside infighting phenomenon, such contradictions are fatal.

SEO team is a company's valuable wealth, for talent training and experience is the most important, team ability to enhance the enterprise can bring real economic benefits. Team growth is not a matter of time, different stages of the requirements of the team are also different, as a leader to understand the different stages of what the team needs, the company can give them what, establish a good communication bridge and link. It is not easy to do well in leadership, it is more difficult to manage the team!

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