Explore the net to eliminate fraud

A few days ago, I wrote an article, "Group buying network is the best fraudulent platform for Chinese businessmen." Many readers think I am a bit "extreme", that the group buying network is not all cheating, there are many excellent http://www.aliyun.com/zixun/aggregation/7670.html "> Group buying business." In addition, group buying is not just a number of coupons and the like, there are some on the scale of the cost of group purchase items, as well as the sale of the tail of goods sales.

Yes, I agree with some readers that group buying is not useless. My main point is that group buying in the current China's integrity environment, if there is no strict rules and regulations, there will be no development prospects, can only become a fertile ground for fraud breeding. It is said that if you do not propose any solution, you only know critique. Well, today I'm going to talk about some of the solutions I think are workable.

First, the margin policy. On the Consumer-to-consumer, in order to guarantee the dispute between the merchant and the user, can finally have the money to compensate the user to lose, the Consumer-to-consumer platform request merchant must pay 500 yuan to 1000 yuan margin, in order to appear in the dispute, the Platform party compensation user loss. Margin strategy can also be used in group buying, the question is who to collect security?

Although the service user is the merchant, but the user is buys the goods and the service through the buying platform, if has the question, first wants to look for is buys the website. So the group purchase site to take out the margin is right, guarantee to whom? I searched for a moment, a call litters group group buy NET and China Consumer Association, paid 1 million RMB margin to the consumer associations, through the Third party authority oversight to remove consumers concerns. Personally, this initiative is a far-from-forward-looking, is walking in the forefront of the industry.

Do not underestimate this 1 million margin, because this can not only prevent the user rights and interests are damaged when money can be compensable, more important is to motivate the litters group to do business supervision, thus forming a virtuous circle. But this margin is not to the consumer association, or to an organization, I would like to need industry or the government issued regulations to achieve Third-party agencies to buy network supervision and guarantee.

Second, users are dissatisfied with the refund system. I see a lot of group buying network has launched "dissatisfied refund service." But there are too many restrictions on these services, for example, have been to buy coupons, has been to the store consumption, can not refund, physical goods can not be refunded, mall vouchers do not refund ...

But how do you know the service is bad if you don't spend it? Is there a refund standard for poor service? Physical goods, if the quality is not qualified, also can not refund, but also may be qualified and unqualified on the generation of wrangling. So many dissatisfied refunds are just verbal promises, no more detailed rules and standards, more of a gimmick. Group buying network to really in the mind for the user to develop a "dissatisfied refund" provisions, rather than just to create a "commitment" illusion.

Thirdly, we should examine the products and service quality of the merchant. Hands-on experience of business products and services, as carefully as supermarkets purchase, to the business site inspection, instead of making a phone call on the direct cooperation, which is irresponsible to users. Group buying network to Ultra business philosophy to operate, rather than the operation of the Internet operating mode to operate, the absolute localization, to have a large number of staff to sweep the street, this litters CEO Xu Maodong also see very clearly.

However, now too many group buying network in order to pull to buy the project to relax the business investigation, so the quality can not be guaranteed, users have complained.

Second, the establishment of user online feedback mechanism, the establishment of business credit rating. Now the group purchase is basically one-way consumption, the user bought goods and services, the group buying activity is over. This led to group purchase did not achieve the closed loop process, the user after the consumer did not evaluate the quality of business services, the behavior of the business is not binding, so that businesses, group buying sites and consumers did not form an effective communication between the three parties are useless.

So I recommend group buy network to open up the red black list, so that users of the service to the business rating, similar to Taobao, Pat, such as the credit system of the mall, and these evaluations made Daily Express and news, spread, for poor service businesses This is a constraint, so that they dare not do evil. Although they will no longer participate in group buying, but they also worry about the reputation damage. Good service to the business is a kind of encouragement, a word-of-mouth marketing.

In short, the group buying industry rules are not clear, even without rules, in the fraud prevalent in China, will not be long-term development. Group buying rules, constraints and what you may wish to put forward for the development of group buying network advice.

Ma said, E-commerce is not a technology, technology is only to do the basis of e-commerce. The fundamental of e-commerce is to grasp the user needs, the success of the fundamental lies in the sellers more, the more buyers, when the flow is very large need technology to support. And for group buying, I think more not belong to the Internet, buy to pay more attention to traditional ultra mode of operation. I very much agree with Litters CEO Xu Maodong: "The shell is the Internet, but its core is a large business super, which is different from other group purchase site." Only like Ultra to do the service, in quality control, logistics, customer service and so on to achieve high standards. ”