Explore the reasons for the separate mobile phone client of watercress

Why the watercress to the mobile phone client separate do this thing, a lot of people do not understand, below, we will discuss together for your reference.

One, watercress mobile phone client

First look at the watercress official now do what mobile clients: Watercress FM, watercress film, Watercress said, watercress activities, watercress bookcart, diagonal. Before the bean before the mobile phone client I have been looking forward to have a watercress mobile phone client to achieve all the functions of the web, but when the watercress launched a series of mobile clients, first feel a bit strange, then understand that this is the right mobile Internet mobile application strategy. Imagine watercress if it really out of a mobile phone client to implement all its web features, will make how huge, or this application into the home page is "watercress film", "Watercress book", "Watercress Music" icon, then, why not separate to do each application?

Second, why do the watercress to separate the client?

Above actually already talked about some, the individual thinks the bean paste separates the client to do the main reason is the mobile application suits this to do. Everyone is also saying that mobile internet and the Internet is very different, this is a lot of people agree.

On the mobile phone personally think that the application can be roughly divided into such categories:

Category one: Mobile apps are an extension of Web content, which users use more because of the content of their Web content or brand awareness, such as NYTimes, where users install their mobile clients to see their content on their phones;

The second category: Based on mobile phone unique information organization information, mobile phone's unique function in addition to telephone and text messages, one is photography, the second is geographical location, especially around geographical location, can derive a lot of unique applications (known as lbs). In such applications, there are some of the previous Web applications did not, there are some of the Web content in the form of mobile phone clients will introduce the characteristics, such as Quora is a social question and answer, its mobile phone client introduced the location element, you can ask the people around, watercress film can view the surrounding theater, So from this point of view, the application scenario will become particularly important from the Web site –> mobile apps, and this scenario will make the user have a relatively clear purpose when using the application, so it is particularly important to design the application for these scenarios based on the purpose.

The third category: Based on mobile phone intelligent control, this type of application is not much, but personally feel that the field in the future will have great potential for development.

Mobile phone applications In many cases is not simply the Web content appropriate mobile phone to show, need more to consider the use of mobile phone applications and mobile phone features. For most mobile applications today, most applications are tapping into the potential and value of the second type of application, in the watercress, it has a lot of quality content, these contents of course can be packaged into an application, but different content on the mobile phone display characteristics of different, on the phone and mobile phone characteristics of the combination of points are also different from this perspective, It is undoubtedly the best choice to do the application separately.

Third, mobile phone application should be how to position?

At present, mobile Internet in the field of many entrepreneurial projects, such as the use of strangers friends, estimated that the domestic may have hundreds of, from the point of view of the story, there seems to be demand, the story is complete, but these really can be made? The individual is skeptical.

How to position mobile phone application is a big topic, here to talk about personal ideas, welcome to discuss;

Mobile mobile applications to the requirements of the GRASP should be considered in three ways:

First, the application of the scene, the use of this application is not a very clear scene; This is to do mobile phone application of the core point, only to find this application scenario, you can be more targeted in product design;

The second is the frequency of the application of the function in a specific scene: such as coupons, such as watching movies to buy movie tickets, these are a certain frequency of departure frequency;

Third, the application itself for the user's follow-up needs of satisfaction: such as strangers friends, there are scenes, there is the frequency of departure, then where do these users go? chat familiar with QQ chat? Mobile apps are less easily replicated than the web, so if you want your users to be able to precipitate something that can't be replicated, The more essential needs of these users are to think;

Recent mobile phone above a lot of location-based activities related to the application, the recent watercress also out of the watercress activities, from the activity point of view, the creation of activities must be in the Web is the most convenient, on the phone above more is to find activities, based on site discovery activities, sharing activities, Of course, on the phone can be considered more and offline combination of demand points, such as a nice meeting card exchange is a good entry point. So in the mobile phone to do more difficult to use the place can explore the offline demand point, through mobile phone applications to meet this demand. Mobile apps are definitely not in front of the Web site feature plus a geographically based * * * can.

If you are providing a Web service now, when making a mobile client, it is also recommended that you not just think about making the entire site a mobile client, but that you need to think more about how your service solves the needs of your users and whether they have a specific application on the phone. Can be combined with some of the characteristics of mobile phones, such as photography, such as geographical location, if each need to have this clear application scenarios, triggering frequency appropriate, it can be considered separately.

Iv. Summary

There are a lot of mobile internet opportunities, but personally think it is not easy to seize this opportunity. Need to be able to and mobile phone combination of a very thorough understanding of the demand point, and even you have to know a certain line of the field is very easy to do mobile phone applications, but want to know what kind of application to meet the specific scene, but also the frequency of departure , and subsequent demand is not so easy: