Explore the secrets of the user's heart

Whether it is product manager, front and back http://www.aliyun.com/zixun/aggregation/7155.html "> Developers, architects, data analysts, we are all for the user." In this big family of society, we are all users. We are all users but tastes. You like this, I like that, and we all like it. So what kind of secrets are hidden in our minds? Do these normality and Non-normal have chapters to follow?

Psychology is a knowledge of the heart. Pay attention to the user experience can not but carefully study psychology, when you understand the truth in this, and then consider the user naturally have a steelyard.

In fact, psychology has a long history, Western psychology originated from the philosophy of ancient Greece, to the 19th century only to travel a separate subject. The influence of psychology on mankind is becoming more and more important and permeates every corner of daily life. It is the study of the actual mind and behavior of human beings. Do you feel mysterious too?
How We feel the world (we are the users)

1. Thinking of human brain
The brain is an organ of information processing, with very complex structures and skills.
The division of the Brain
Motor, sensory area, visual area, auditory area,

2. The nervous system directs the body activity (signal transmission)

All behavior of the individual is related to the nervous system. The nervous system is a function composed of neurons that control all human behavior.

The nervous system is a function composed of neurons that control all human behavior.

Analysis: To the brain of your product to "think", you have to touch the user's "buy nerves."

We touch the world through our senses

Feeling is the first step of human understanding of the world, and the human brain's understanding of the individual attributes of things.

So how does it happen?

In our daily life, we have to contact with new things every moment, everything has been where we feel.
For example, Taobao has a dress, short-sleeved shirt, white and other attributes, when the clothes into our vision, its various properties directly affect our sensory organs, "short sleeve shirt-cool", "white-clean", so the brain quickly reacted.
In general, the feeling is divided into "special feeling", "body Feeling", "visceral feeling".

Analysis: insight into psychological activities, in order to effectively borrow the design, planning to users like to move closer to the feeling. So that users have a desire to buy.

Vision is the window of the mind
Visual perception of the outside world plays a very important role, human 80% activities are under the control of the vision. The second is hearing.

We know the world through perception (we are users)

Feeling affected by the physiological characteristics of sensory organs and the physical characteristics of external things, the perception is influenced by hobbies, knowledge and experience.

Perception has four characteristics: wholeness, understanding, selectivity and constancy.

We all have herd mentality (we're users)

We often find that in a team there are always a few people who rarely express their opinions, and that is what happens to the majority. In fact, everyone has a herd mentality, that is, the psychology of obedience to authority.

Analysis: Please use the herd psychology effectively, do not evade common sense. (not to be able to guide users to do illegal things at random)
With the growing concept of a happy life, users are more picky about the choice of products, so new jobs are called "User experience Research". The aim is to dig deeper into the user's internal needs and to lead as many transactions as possible.

So please colleagues must carefully study psychological knowledge. Thank you. I hope we can help.

Source: http://www.hiued.com/?p=196