Explore the strategy of blog Marketing (Network Marketing)

When we realize the value of blog marketing, the following work is to understand how to carry out the Enterprise blog marketing work. Face, a large number of complex blog ocean, how can enterprises find their own location, open up their own blog? Enterprises need to find a certain strategy and ideas, in order to start their own blog marketing. Blog marketing strategy is like a set of boxing, the essence of the command of each routine and the effective expansion of the fraction. such as the neighboring network through their own experience, summed up the following enterprise network Marketing strategy:

First: Overall thinking and outsourcing strategy

Network Marketing is an integrated marketing, blog marketing is just one part of the blog marketing planning When you must combine the overall direction of network marketing and goals. How many enterprises, did not configure network marketing staff at the same time on the network media do not understand, their own planning, copywriting conditions do not have the situation, the blog marketing Services Outsourcing is wise, in the control of good marketing goals, usually cost more than their own to do much lower. Of course, to have a comprehensive understanding of service providers.

Second: Blog structure analysis and keyword strategy

Blog system, at the technical level is just an empty shell. The enterprise needs to classify the blog according to the product, the user characteristic, the employee, the profession characteristic, the media report and so on. In the category, to analyze and set keywords, this is critical, the search engine good performance, is the core value of blog marketing. keywords, tags, blog title should be around the search engine. The general principle is: User search volume as the main standard, as soon as possible to use the common audience know, often search the key words, we may ask, contains these key content, the search engine's collection of tens of thousands, can find their own blog, not a haystack? The following policy addresses this issue.

Third: Learns find the right company's blog site

Each industry has a large and small number of blog sites, enterprises to filter, to find a large number of real traffic site, the industry well-known sites, neutral views, content enrichment site, the most important is to search engines included the most frequent, the best page weight site, so that the above problems.

Iv. the stance of neutrality and dialogue

Blog marketing is not a one-way release, tedious preaching, esoteric professional exposition, the purpose of marketing is to exchange interaction. Blog managers, to create an equal, free dialogue environment, managers and staff dialogue, business and user dialogue, business and media dialogue, each role into the integration. Enterprise Blog must learn packaging, construction, interaction, planning, dialogue, environment, sensational effect, and finally achieve the results of marketing success.

Blog marketing strategy, is the enterprise internal and external information flow Exchange principle, enterprises can not stare at their products, technology but to put more energy to create an interactive environment. With this environment, whether it is brand promotion or promote sales are the things that are ripe.

Author: Wilson Beijing, such as neighboring Network Technology Co., Ltd. (www.rulin.net) Senior marketing consultant MSN Ywxchina@hotmail.com such as neighboring network-enterprises around the network marketing experts (Welcome to reprint, Please keep the source of the article and the author and the site consistent Www.rulin.net/blog