Explore the user experience from the perspective of product usage

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Recently, because of the discovery of some Japanese hosts more inexpensive, so opened their own Linux server trip, but because of the long habit of using Windows IIS operating system, for the pure instruction mode for a while difficult to get used to, so spent several days to carry out CentOS groping, When all the features of the final website were opened smoothly, the gloom that had accumulated for several days was stretched.

As an operating system, the biggest difference between Linux and Windows is not only the core of different, but also the application of the operating interface differences, although Windows is not the best platform for interface application, but it is China's PC side has the most users of the user platform, and Linux in the application of overseas host , based on its powerful server features and free use of features, occupy a great market share.

As more and more people become accustomed to the use of an interface, they will unconsciously produce a kind of this is the best idea, after all, the power of habit is very powerful. The advent of the Android platform has made these people more aware of how to use their computers to serve themselves, just as the PC-side still keeps many old folks off. Do not think that the elderly to play micro-letter is a very strange thing, the author of the generation of parents who know how to use micro-letter is more and more, and even a lot of the author do not understand the function, they can be familiar with the use.

Some people say that the more difficult it is, the safer it may be from a technical point of view, but for many, simplicity is what they like. During the period of learning Linux system, the author has been thinking about the problem of user experience.

What is the user experience?

User experience, in fact, is a very subjective thing, that is, product users in the use of the product in the process of building up the general name of all kinds of feelings. Although different users in the use of products will produce a variety of feelings, but for some of the common products, they will have a more unified and clear views and attitudes. For example, Apple mobile phone can quickly become popular in the world, in addition to user Word-of-mouth recommendation, but more importantly, because this phone does give different users the same feeling-convenient, easy to use, powerful ...

When I had to learn how to install Linux in order to use the cheap and high performance host in Japan, to a person who had become accustomed to using the IIS architecture, a sudden contact with a new operating system would inevitably begin with a process of adaptation, Sometimes it is necessary to reload the system because of some minor instruction errors, and then to build a familiar feeling after repeated operation, and then slowly grasp some of the skills used.

Unlike Windows fool-style operations, because Linux needs to enter the command line, it is often easy for the user to produce a psychological resistance, after all, unfamiliar operation, fear in the implementation of the cause of trouble. This kind of psychological characteristic also will appear when the consumer uses the new product, therefore how can let the user in the short time adapt the product the use, even falls in love with this product, this requires the product user experience to be just right!

Second, the user experience is not a simple art design

The author has browsed many websites, many of them are stereotyped, have no individuality to say, such website just repeats the pace of others, ask how they can let the consumer like? At the same time, I have seen some gorgeous appearance of the site. Home use flash, the screen dazzling, but when a few minutes of animation after a look, but found that the site is very few, so the site is the user experience is good?

When we simply think that the user experience is beautiful layout at the same time, perhaps we are ignoring the site user experience the biggest core-content, it is the most fundamental place of any site. Google's interface is very simple, but Google contains a wide scope of content, anyone who came here has the opportunity to search for the relevant information he wants to know, so it can become the world's first site.

In fact, as a site, if you can find their own positioning, and continuously provide potential users with the information they are interested in, then their own value is reflected, the user experience can be gradually recognized. Therefore, we can not simply think that the user experience is exquisite art design, but should be more in-depth understanding of user behavior and habits.

Third, the user experience needs more people to participate

"Websites that are not known are not good sites. "This is a friend of mine said, although some absolute, but also can reflect some of the substantive issues." In the vast expanse of the internet, there are millions of sites, where most of the site no one knows, not to mention what the dissemination of strength, so even if the site is very good will not be helpful.

If the iphone is only used in a small number of areas, then who can prove that the user experience of the phone is good and that the user experience is good and bad, not only by a few people, but by the majority. High-popularity things, though not necessarily the best, can at least prove that its user community prefers to choose it.

I believe that the use of Windows and Mac OS most of the friends have recognized the use of the latter, but looking at all the PC users across the country, many people even Mac have not heard, then to talk about the comparison between the user experience, I believe the answer will be self-evident.

Only after the use of experience, only experience can feel. The premise of user experience is to allow users to experience, so that can form a common recognition, and then can continue to expand and spread, so that more people know the function and characteristics of the product.

Windows to ignore the form of piracy, so that more people familiar with and accustomed to this operating system, so that when the Microsoft net fishing, many enterprises are difficult to flee, after all, they have been accustomed to office use of Microsoft's system, while the cost of switching systems is huge.

Iv. user experience and the choice of user habits

Innovation means change, and change often needs to be adapted. When a new product appears, it is necessary to face the obstruction of the old forces, as well as users of the new habit. Many consumers will consider a question, whether this product is worth their own learning costs.

Why buy site can be in a short period of time to become a lot of people eat and drink the choice, its core is indeed can bring various concessions to consumers, this advantage let consumers willing to try. Although the group buying site in the early stages of development because of a variety of problems so that consumers once feel less reliable, but through the gradual emergence of group buying giants, as well as the development of the industry brought about by the more humane rules of change, so that group buying has become a lot of people's Daily choice, which is the As in the United States, the first group of Nets to buy can refund, a stone hit thousands of layers of waves, so that more people are willing to try, and then to the current Baidu glutinous Rice Regiment's casual retreat, but also the user experience continues to improve.

When a variety of user-friendly measures for consumer consumption, when the cost of consumer failure can be unlimited low, then for the attraction of this activity will naturally lure a big increase, at this moment, more people are willing to try group buying business. So we can think that the user experience is actually closely related to the user's habit and the cost of consumption.

The barriers to user habits, often product innovation obstacles, when office2007 launched, because of the use of habits and the previous layout has a very different change, so suffered a large number of users against, scold sound, because they are not easy to find the location of the command, affecting the day-to-day application. But Microsoft, as the Big Mac of the Office desktop system, has a very strong influence, so even if the design pattern is pushed strongly, after a while, the user finally get used to and adapt to the design. Now for many people, they prefer the 2007 version of the use of mode, the force of habit also let these consumers believe that only the application of the 2007 version of the user experience is a good product.

As there are still group buying sites that do not support refunds, consumers will inevitably vote with their legs. When our habits of use are imperceptibly changed, our definition of user experience is actually changed.

V. User experience is a comprehensive project

When the author and friends talk about the user experience, their first reaction is as long as the product beautiful, easy to use then this product's user experience is very good, although also recognized the view, but the author is more concerned about the product of the consumer's reverse force, that is, the use of habit.

The presence of stealth factors makes the user experience more appealing, as we use the Windows operating system all the year round, and it takes time to transform other systems, and we are being swayed by some hidden factors as we become accustomed to using Android phones to surf the web, shop and read information.

Simple and beautiful, practical and convenient, from the soul to impress the discerning eye of consumers, when we go back to see the development of Microsoft and Apple, we are not difficult to see, they are rarely in the original technology, many good technology are bought back, and then in the user experience on the innovation, in detail to build, So that they can adapt to the user's use habits.

When the product of the enterprise can continuously cater to the real needs of consumers, to meet their use habits, then this product will have the opportunity to become a best-selling commodity. In fact, the use of consumer habits, is the fundamental user experience. Top products change user habits, first-class products to adapt to user habits, the product is not in the inflow of user habits. Therefore, I think those who often say the user experience enterprise, rather than to understand the user habits.

The author of this article Dengjianfeng, reproduced please indicate the source, thank you for your support.