Explore the way of product operation of local portal

Local portals can be understood to be exclusive to a certain area of the portal or for a particular industry site (hereinafter referred to as local portal station), this site covers a wide range of content, rich structure and complex. In terms of content can already be counted on the large web site, but only for the regional restrictions so that its short time or even a lifetime will not have a breakthrough, below we will come together to analyze the local Web site Operation Way.

Positioning

A local portal station to create the beginning of the most need to do is positioning, this is the general law of all sites, such as not positioning good, perhaps in a short period of time can get some profiteering, but for the long-term development, is undoubtedly the golden goose, the result will not be better where to go. Some local sites have been developed for many years, and some of the new sites have been able to occupy the rapid development of the market, which is the best example; so it is not too late to do the Internet, as long as there are good ideas, clear positioning.

Positioning confusion

Netizen is a website survival indispensable condition, a website wants to develop, must catch a group of netizens. Not that the site is done, the content is rich, publicity also do can attract a number of loyal netizens, the accumulation of netizens is needed time, many sites in the initial stage will not attach too much importance to this problem, the practice of the end of the way to extinction, of course, the accumulation of the process is the need to Hang out of the site is basically underestimate this link, but no energy consumption down. There is also a long half-life of the site, the site was initially unclear or no capital consumption, and finally chose a compromise.

Here is a real place where the current development situation, I used as a negative example (Amitabha)

Local stations generally will be for a certain industry development, since no money to accumulate users, then to cheat the way to cooperate with the merchant, after all, they have a look like the site, and then through the technical means to brush the rankings, put more free ads, To the merchants where the Hu Yuhai blow and a few years ago lay a little bit of fame and business to talk about cooperation, claiming that you do an activity or anything can bring you how much popularity, how many orders, so cheated a sum of money, back hurriedly find ways to mobilize all staff dependents relatives and friends to help participate in this activity, At first it might have been a bit of a use, but for a long time, it is impossible for friends to help forever, even if the help can not always be this group of old faces to participate in activities. The most important thing is that the site has lost its development goals, so the road is more narrow, until there is no way to go.

This situation will inevitably lose its direction after the continuation, do not know how to develop the site, looking at other people's website This is good, it would like to copy over, and in fact, other sites are based on their own development to plan, the unilateral plagiarism of its external structure will only accelerate the end of the site, interested friends can see [ Is your website copied too?

Do not think that the internet threshold low anyone can plug a foot, the idea of the early career change, or with a good idea to go abroad, even if there are good ideas may not be able to do.