Explore three development trends and prospects of business-to-business platform

Business-to-business E-commerce platform, that is, to promote enterprises and enterprises to generate business activities (transactions) of the Internet trading platform. Business-to-business, I do not think it is the e-business model, because the Internet has developed to today, only business-to-business models to describe E-commerce, very imprecise (note 1). In this regard, I will elaborate later on, do not start here. As the Business-to-business platform develops today, we basically see the following three different trends, or three different operating modes on business-to-business platforms:


1/The first trend, I would like to call the big Business-to-business platform (the previous article with a pan-business-to-business to describe, I now think that the big business-to-business easier to understand!) The main features of:  's large business-to-business platform are multiple categories of goods, without industry boundaries. The operation mode of the large business-to-business platform is popular in the early stage of Internet E-commerce development, because the comparison can reflect the economic benefits. That is, simple, standardized web site functions, catering to the general needs of different industries, so that small and medium-sized enterprises more easily "net" to the relatively low cost of exposure to the "massive" potential customers. Alibaba's website is the representative of such a large business-to-business platform. This kind of website's product basically does not have the industry difference, the product service content assumes the flat state, lacks the deep sense, to the trade flow main line extends, the profit pattern provides the product display, the transaction and the transaction related service mainly. The depth of the product service is insufficient. The stickiness of the website depends entirely on the trading opportunities brought to the merchant, and the merchant's loyalty is lower.  2/The second trend is the industry business-to-business platform:  Industry business-to-business Platform operating mode relative to the large business-to-business operation model, its main feature is focused on industry and industry goods. As the industry business-to-business platform with a strong industry characteristics, so this business-to-business platform operation model, requires operators to the industry and the industry merchants have a very deep understanding of the special needs of industry merchants. We can even understand this: some industries in the industry, think of the large business-to-business platform products or services can not meet their (business) needs, but need to have more professional web content and professional services to replace. The target merchant of this kind of business-to-business platform is relatively narrow, however, due to the site's products more targeted, more catering to the specific needs of the designated industry merchants (products), in line with the use of industry merchants (Customer experience), and more easily formed within the industry's eco-circle, the site's stickiness is often stronger, the merchant's loyalty is also relatively high. Huaqiang Electronic Network is the representative of this kind of industry business-to-business platform, operate in the industry business-to-business mode.  3/The third trend may be less attention, generally only in large enterprises, they in order to improve the overall operational efficiency of enterprises, integrated supply chain, or integrated sales channels, and set up their enterprises as the core procurement or sales platform. Because this kind of enterprise's brand is more formidable, the merchant is driven by the commercial interest, attaches to it. For example, the chain-operated hotel's business-to-business sales platform. This business model of Business-to-business platform has its particularity, which is not the focus of this paper (note 1).     from the above we can see that, in addition to #3 items, the overall revenue of the industry's business-to-business platform has an impact (but product diversification can make up), the other three shows that the industry's business-to-business platform for the target merchants more attractive, more easily form the loyalty to the platform. Thus, the development of business-to-business platform today, if the platform can not provide more in-depth, more professional differentiated services, and better serve the different industries of the businessHouseholds, this platform is unable to keep the merchant. In other words, if the big business platform does not have a deeper product and service, the merchant will only slowly flow to the professional business-to-business platform which is suitable for its industry operation and development, and the industry development of the Business-to-business platform is its future!    of course, in the current Business-to-business platform business environment, such as Alibaba's big business-to-business platform still has many opportunities, because of his big investment, the promotion is big, these two aspects also continues for the merchant to bring other industry platform cannot value and the customer. And for the Battle of the industry business-to-business platform operators, the more competitive pressure is, if Alibaba to the big business platform by industry split, each independent industry, the number of merchants and goods is no less than a medium-sized, or even large industry business-to-business Web site. Who called him more money, illustrious. I am more familiar with the industry business-to-business Web products relatively mature electronic components industry: The industry's merchants, the number of business-related business-to-business sites and to join Alibaba website to do the number of promotion. Industry-oriented web site can only rely on its in-depth understanding of the industry, on the basis of the whole process of service (note 3), to explore the depth of the platform to more professional products and depth of service, attract industry merchants, and the big Platform competition.   The big business-to-business platform smiled.   But the big platform is not optimistic at all, also said that the electronic components of the industry, if you further understand the specific behavior of merchants, you will be surprised to find: the industry in the industry business-to-business Web site to display the number of merchandise and the update frequency far more than on the Alibaba platform. This illustrates the industry's demand for Web sites and professional services and a high degree of acceptance (note 2). This is the prospect of this (electronic components) industry, but also the vitality of the industry's business-to-business platform. Only the current industry business-to-business platform is relatively small, industry resources have not been deeply excavated. This phenomenon, can be said to the big business-to-business platform sounded the alarm. But who knows if this "police" Bell will become "what" after three or five years ...   Industry business-to-business platform smile, just laugh to the end is the real winner!  

The bottleneck of the development of business-to-business platform in
industry is that its deep specialized product service has not been really discovered, and its transaction scale has not been upgraded. Simple to understand, the industry business-to-business platform of the product or service professional and depth, determines the (this) industry Business-to-business platform success or failure, trading scale is only the result of the inevitable.  Further, the professionalism and depth of the products or services of the industry's business-to-business platform determine when a large business-to-business platform game over!

   


Note: 1/about the E-business model, platform operation mode of in-depth discussion, I will later elaborate on the other;


2/Platform product coverage is the entire process of platform process services, including all aspects. Specific products and design points have the opportunity to discuss with you in detail, description;


3/about the profit model design of Business-to-business platform, you can refer to my another article (link: u/_gc/336263.shtml)