Explore ways to promote business-to-business websites

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Today, originally combined with the actual operation, and we discuss the industry business-to-business Web site to promote a few basic points, said the wrong place, welcomed the criticism corrected.

1, understand the competitor

Industry business-to-business websites face three kinds of situations:

A, the competitor is very strong, but the product and the service has realized the difference;

B, no strong competitors, platforms and services can easily surpass competitors;

C, the competitor is very strong, platform and service model and competitors are not very different;

If your industry's business-to-business Web site is in a situation, you need to find a market where your competitor has no energy or neglect, and if you are in B, you can use a good platform as a starting point to get users quickly. No matter what kind of state you are in, you must understand your competitors and take targeted promotional measures.

2, enlarge the advantages of the site, hide the shortcomings

A newly opened industry business-to-business Web site, and has been open for some time compared to the shortcomings of a lot. For example: Too few registered users, too little traffic, too little content, new users are very difficult to participate or become repeat customers and so on. And for a period of time we can do is to maximize the advantages, try to hide shortcomings. For example: Just open when you can quickly enter a large number of content, do not place every location on the information update time, daily analog Normal user input a lot of information. In short, try your best to make the new users have reasons to stay.

3. Analyze target customers and find them

Any website, has its target users, we must analyze the characteristics of users, such as: according to age division, according to job classification, according to the high and low end of the user division, according to user preferences, according to the different needs of the division. Try to find the places they often go, such as: mailboxes, search engines, peer sites, timely communications, industry community, etc., only we find a way to target users, to target users to take effective promotion methods.

4, with the help of marketing tools

We must understand, whether it is the promotion of fees, or free promotion, must be fast and effective to achieve the effect of promotion. and tools to help achieve this goal is one of the best way, such as: a large number of valuable mail, crazy call marketing, so that search engine friendly to the website, the majority of the control industry QQ group users, and the network under the relevant media to promote cooperation.

5, innovation and promotion methods

When we analyzed the website platform, hidden The website flaw, has found the target user's place, and has adopted the various Network marketing tool, next needs how to use these marketing promotion tools, the innovation promotion method. For example: We all know to mass mailing, but how to send, what content, is needed to innovate, control industry, most of the QQ group users, but also need to innovate. Innovation is often done in other traditional models to make a little change, new things who do not like it?

6, Theory and actual combat

Some marketing promotion of books, can be used as theoretical guidance, sometimes according to the book on a variety of formal promotion methods, can be achieved to promote the purpose, but often difficult to achieve the goal of rapid promotion, because everyone has done so.

In the promotion of combat, we have to believe in theory, because she is the guide to our actual combat promotion, but we also have to practice on the basis of the continuous summary of some fast, less formal methods. For example: Under certain conditions to do SEO, to the opponent to pull the user, the fight against competitors, the best information on the opponent's site to grasp all kinds of unconventional methods, often very effective. Finally, in the promotion of the time, products and services and marketing means are complementary, only in this way to make the site healthy long-term development, so the industry business-to-business site planning and promotion after the opening is inseparable.