Exploring the evolution History of the Traveling electric business: The price is a war, and the tourists laugh.

Over the years, with the rise of the national tourism, online travel sites, tour operators, mobile phone mobile terminals and other online services, such as tourism-related limelight, really more frequent than springing up. However, with the development of the industry, more and more intense competition, 2012 is the official entry of these institutions "price war" year, "Low-cost competition" has spread from the battlefield of traditional travel agencies to the Internet. This invisible "power grid", is no longer the all-powerful, but in the mixed up of the rivers and lakes, had to "price" bow.

Ctrip and the price of Art Dragon fight, a lot of travel electric business onlookers, also some people shout "lie also in gun", more people are shuffle out, of course, some people yuwengdeli, major online tourism sites are deeply immersed in them. This battlefield currently has four special forces, from the traditional O T A, Ctrip, art dragon, Mango and the same way of competition, from the tourism vertical search, such as cool news travel, where to go to the network and so on, there are tourism business enterprises, including Taobao Tourism, Jingdong Mall, Suning easy to buy and A variety of mobile phone mobile terminal A p p application.

In short, the price war in the industry to play a lawsuit, in the tourist community has played a happy. 2012, for this is still in the "early stage" barbaric growth of the tourism online booking group, is the best era is also the worst of the Times, industrial adjustment at all times, for consumers, are a kind of enjoyment, price and service "dual-core" preferential treatment.

Family Tree 1

1999, the beautiful era of online tourism

In the the 1990s, with the germination and growth of internet in China, e-commerce penetrated into various fields and developed rapidly in the tourism industry. According to relevant data records, China's first established tourism website for 1997 years of "Huaxia Tourism Network", which marks the beginning of online tourism e-commerce booking. By October 1999, Ctrip had set up the fastest growing record in China's tourism industry, which was called a "travel agency without stores". In the same year, Yi Long Tourism network set up, positioning for urban life Information Network, the two "online travel agencies" gradually developed into online travel booking of the two major giants.

At present, the domestic online tourism site, large and small more than 3,000, have to follow up the price war between the predators. Including traditional travel agencies have also seen the trend of online tourism, in 2005, the Hong Kong-China Brigade invested heavily in the construction of online tourism E-commerce platform "Mango Network", to carry out hotel reservations, air tickets booking, travel packages, travel management and other online business.

Family Tree 2

2005, tourism search engine turned out

20 0 5 years China's first travel search engine where the net turned out, 2006 Cool News Tourism was born, as "Ctrip art Dragon" and other online travel booking site "Friends", vertical search site provides a "parity" function, to the price as the only guide to consumers, "low price" for the Future "price war" Laid the foreshadowing. Travellers can compare the prices and services of flights and hotels online. The whole online tourism presents the "Hundred Schools of contention" situation, but also by a lot of the favor of VCs. 2005, the emergence of Third-party payment platform Alipay, to solve the online payment of the convenience and security of the two major bottlenecks, for tourism e-commerce refers to a more and more broad Ming Road. In the August 2010, where the net to build the world's largest Chinese hotel reviews system, from this "where the net" also from the original simple tourism search engine into the online tourism media.

Tourism vertical search engine site emerged. Naked "parity", not only attract attention, but also let consumers have more independent choice of opportunities. Because of "where the net" identity mutation, at present, purely for tourism resources vertical search platform only for cool news one. However, the "parity" caused by the price war in China online tourism in this primary stage of development is inevitable, but also may need to be a price war to do the fittest.

Family Tree 3

2011, "to carry" scold war knot Liangzi

June 2011, where to go to the net, Ctrip Travel Network two parties because of a group buying opened the war prologue, thus openly knot liangzi, saliva scold war has become the two online tourism business characteristics of the war.

The online travel website "Covenant" was successful and plunged into a long war. Whether it is hype or really noisy, the idea of the planet is still market competition, the interests of the chain of entanglement. This indicates that the online tourism market competition has gradually entered the white-hot stage.

Family Tree 4

March 2012, travel dealers joined the "melee"

March 2012, Mango net "cross-win Mango net first Open Congress and Cross-border Marketing Summit Forum" held in Shenzhen, Mango network to take an important step in opening strategy. Online tourism is also actively involved in the tourism industry's social promotion, such as the network actively participate in the day cat "11 11", "12 12" and other large-scale promotional activities. May, Taobao and Lijiang City strategic cooperation and "Amoy group Lijiang" Activities opened the online tourism "buy" a new era.

Traveling electric business in the entire industry as a dual identity, one is the traditional travel agencies, the original online travel booking site Competitors, the second is they still need to "unite" partners, the interests of the community, the need to rely on the electricity dealers. Taobao tourism, Beijing-East Tourism, group purchase network, such as no one is not listed. It is a process of being amnesty and a process of being a community of interests that the online tourism website is close to the traveling power supplier.

Family Tree 5

September 2012, Mobile mobile terminals are growing rapidly

Mobile phone mobile terminal application, almost caused by the online tourism industry-wide collective earthquake. Southern Airlines (600029, shares bar), China Airlines, to wireless and major hotels have launched a wireless version, with mobile phones can be used to achieve destination query and booking. After a number of system updates and upgrades, September 2012, Ctrip Wireless, Ctrip Special Hotel, Ctrip tourism, Donkey rating nets, Tieyu and other applications, have launched a ndroid and the iphone version, for consumers to download free. At the same time, Ctrip is also with the gold (navigation), Fly Changzhun (flight information), passers-by network (vacation rentals), Pine Cone Network (INN reservation), ordering a small secretary (food reservation), such as tourism-related service providers for strategic cooperation.

Future o T A in the telephone, network, the accumulation of online, offline service capabilities, a P group of applications, products, services and technology change capabilities, will determine the online tourism industry will even determine the development path. Therefore, under the hostage of many good teams, cool news, Mango, the same way, the cattle, donkey mother, to the net, where to go, the letter Travel network ... A variety of online travel booking website "Eight recount", in the process of price war, the mentality of tough, share the market, potential in the must.

Family Tree 6

In the summer of 2012, the price war of "carrying art"

In the summer of 2012, Yi Long Travel network took the lead in shouting the slogan: "Ctrip buy no, we have;" Ctrip buy some, we all hit 90 percent before minus 1 yuan! "Kicked off this year's online travel price war. Then Ctrip started up to 500 million U.S. dollars promotional budget to fight back. Since then, Mango, the same way, the way cattle and many other online tourism sites have been involved, the price war quickly spread throughout the online tourism industry.

Online travel site, now not only to "a line of Kung Fu", offline also want to "play Kung Fu." such as the network of online technology platform and Shenzhen Post office network of online services, become a more than win the Cross-border cooperation projects.