Exploring the market of e-business training is less reliable

At present, the traditional enterprises to do e-commerce encountered problems, and the traditional enterprise of the boss needs to be trained, thus deriving an industry's birth, is http://www.aliyun.com/zixun/aggregation/37555.html "> Electric business Training."

Traditional do electric business has "three disaster": 1, no e-commerce experience, investment time and trial and error costs high, stones, detours, wrong way too much, lack of professional guidance. 2, talent difficult to recruit, talent is difficult to stay, talent is not professional, find the right person, find the wrong or pipe the wrong person, the result is still a crushing defeat. 3, a large amount of capital investment, the result is flat, or even negative, compared with the traditional enterprises in line operation, investment and return completely disproportionate.

What about the current electrical business training? In fact, we live in the inside also know some situation, and word-of-mouth and influence good or Taobao university, I know a few of the lecturer Taobao University, they said: True training is only for those who do not understand the training, and said that if you really want to improve themselves, you need to seriously know their position, The so-called positioning, and then through the theory plus practice and then in addition to training can really improve, rather than a single training, think the lecturer to give you some what ability it is impossible.

Zishi-O2O, an advisor to the Electrical and Commercial Clinics Alliance, said: There are dry goods in the low-key in the money, will not do training, so it can be imagined, at the same time from the personal brand marketing point of view, mainly to their own hype or called to do their own marketing, smart people, not how to do training, now consumers are not stupid, Need is dry goods, otherwise bad reputation and reputation.

So it can be understood that: the market of electric trader training is very big, but it's a good thing, and now the training is basically divided into education and sharing or entry and experience, the former is the curriculum, the latter is the PPT of their own work, but we also found a phenomenon, the latter is more popular, but the latter after listening to the end, Basic can not language practice, replication is not credible, conditions are not allowed, from a higher angle is not formed a transformation system, the founder of the Wang Zexu, said.

And in this training process, who is the person or what you most want to receive training, or learn what kind of knowledge to improve themselves? Tao, a consultant of the Electric Business Association, said: generally divided into three levels: entry type (small white): the basis of the concept, theory, to examine the knowledge of the electrical quotient capacity. Actual combat type (small black): the promotion type, needs sublimation, namely transforms the Knowledge Union case into the method. Depth type (Xiao Hong): Have their own way of thinking, the beginning of a deep methodology of the electrical business refining, and need to learn from others or the training of other people's methodology, more of their own dialectic and their own resonance and achieved improvement, speak easier is: take its essence to its dross.

So what is the difference between training a boss and a non-boss about the requirements of a training enterprise?

Boss more training thinking mode, other skills can come together, so that their internal communication costs are also low, all the concept of unity. If it is the boss, the small team to share the type, to find a few owners interested in tea together, according to the wishes of the boss chat, but this needs to consider a charge of the issue, need to be divided according to the level.

Mainly according to the form of consultants, the boss of the main or according to the form of consultants to go, January several times, a number, usually given guidance. And now many are presenting a course, two hours, half an hour of content, half an hour to talk about the case, an hour of questions and analysis of students, similar to the MBA class.

So we can draw a conclusion that the grass-roots training, pay the people to see the corporate background. Training for top management, look at the background of the lecturer, contact with the vast majority of enterprises, with his pure skills he thought you are not high, and he told the trend point of view he felt no dry goods, slightly medium and large middle and executive staff like to have the landing of the practical guidance, and strategic analysis of the guidance.

Conclusion: The vast market, imperfect system, too little.