Exploring the-O2O mode of the City experience Shopping Network--Original

The country now all kinds of well-known large-scale e-commerce platform about 100 are developing and operating about 1000 or more. Basic industries. For a variety of user groups have. So now do e-commerce can not only rely on the platform. And to expand the new mode of gathering popularity to explore the new direction of resource integration.

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One, the same city electric business Resources Integration mode:

O2O Mode o2p mode:

business-to-business mode (manufacturer)

Example: Alibaba, Hui Cong, medium, global resources and other domestic and foreign about 30 mature platforms.

Business Mode (vendor-dealer-electric platform-consumer)

Example: Jing Dong, when, excellence and so on about 10 mature and 180 are operating.

Consumer-to-consumer Mode (Manufacturers-(distributors)--Personal shop--electric business platform--consumer

Example: Taobao, Pat, ebay and other about 6 large scale platform.

O2O model (manufacturers-electric business Platform-Consumer) example: the United States Group of public Comments micro-letter tick-tock taxi, etc. about 20 mature platforms and 100 operating platforms.

o2p mode (manufacturer-electric business platform-experience Shop (store, personal store)--Consumer

Example: Hangzhou Road Yi Xing Electric vehicle industry 2013 proposed.

The o2p mode is similar to the O2O2O mode: O2O2O is online to offline to online, which means to guide customers to the ground experience Shop (offline) for an experience through on-line promotion, And then through the electronic mall for online consumption.

Holland EFK Home Co., Ltd. [1], the company adopted is a typical O2O2O mode, the establishment of online shopping malls, the use of online marketing means, consumers actively or passively received EFK brand and commodity information, can be directly related to its online mall, online shopping mall will be based on the customer's IP address, such as filtering information , the customer can choose to experience in the field where the nearest e-shop (Entity experience shop) is indicated.

O2O mode o2p Model new Internet Innovation model is also the future trend.

O2O mode of electrical business:

Three giants bat (b= Baidu; a= Alibaba; t= Tencent) 2013 Capital Enclosure war, Baidu bought all the remaining shares of Glutinous rice, Ali bought all the remaining shares of the gold, Tencent strategic stake in the public comments 20% shares. The three giants Rob users, spell capital, circle resources, sword refers to the O2O market.

Tencent's O2O is also starting from the micro-letter, micro-letter payment, micro-life, plus the holding of drops of taxis, South China City, the public comments such as the formation of pre-sales information, the sale of payment to after-sales service, marketing the ecological closed loop.

Baidu has also formed a good closed-loop, relying on map services, the depth of consumer information coverage to restaurants, cinemas, KTV, shopping malls and other services in a wide range of specialized development of independent app to meet user needs, build lbs ecological circle.

And Ali in the field of O2O is to adopt a more than the layout of the way, from the investment Ding Ding Traffic service network, holding the United States, to the map, MO, fast, as long as there are O2O model and potential of the company will be Ali selected in the discussion of cooperation or shareholding.

O2O is now a popular and competitive model. But it will be over soon. Because when the bat three giants complete their own ecological closed loop, will each hold a balance of development of the three countries. So the existing such as group purchase sites, taxi software, map sites, and traditional electric business platform if there is no absolute resource advantages, all will burenhouchen. To seize the development of the Internet also need to integrate the new model of resource exploration.

o2p mode-Hangzhou Road Yi Xing Electronic Commerce Co., Ltd. was established in 2013 and put forward the o2p business model, first in the electric vehicle industry to carry out the corresponding application and practice, and in 2013 Nanjing Electric Vehicle Exhibition on the first public debut, that was named 2013 electric car industry, the top ten innovative version of the first, New business model to change the traditional pattern of electric vehicle industry. has been Phoenix and other major internet media interviews and reports.

This is an urgent need to develop high-quality resources! Soon the same city experience-type electric business platform will emerge!

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