Exploring the reading characteristics of netizens

Northeast people love life, love to watch the news is mostly Gaofu, love to do dishes, girls with more rich technology curtilage ... Did you get shot? Recently, the QQ Space released its reading platform "information spaces" of the interesting data map, exposed some urban people's mobile reading habits, but also some unexpected discoveries.

According to the data, the information space fans all over the country, far apart people not only have different habits of life, even reading habits have regional differences: one of the most favorite life in northeast, northeast fans like to subscribe to the "Creative home", "Life" and other life-like accounts, it seems that the Northeast men have a delicate side of the ladies; BEIJING people love watching news, "Tencent News", "economic observer" and other news hotspots are their first choice, the comrades in the political center are the most youguoyoumin; Shandong's basin friends are concerned about entertainment most, have time to see "Entertainment no circle" to gossip about; Shanghai silver likes fashion, "elle Chinese Net", "Ruili net" one does not fall , the name of modern international metropolis is well-deserved; Jiangxi's small partners love science and Technology, "36 Krypton", "Love fan Son" and a large number of science and technology account to let them fondle admiringly; Guangdong fans are the most fanatical, like to subscribe to "We love the content map", "Go comic" and other heavy taste content.

The so-called different kinds of radish greens, information space with hot news, entertainment gossip, life explosion, science and technology style, fashion forefront of the five Content section, from various sections of the subscription crowd features also have some interesting findings: the fans of the news section, 80% are high-income groups, It seems that love in the information space to see the news is Gao Oh, and more than half of the fashion channel subscribers are mothers, no wonder that these days more and more spicy mom; In the Big Bang section, more than 50% of the fans are, do you love to cook? Surprisingly, Subscribe to the science and Technology channel related account number of women far more than men, women are also "technology curtilage", the most popular is the entertainment section, all over the country, men and women love entertainment gossip.

Whether in the commute on the subway, weekend home, travel, QQ space Mobile phone version of the information spaces are gradually in the form of high-quality content + personalized subscription, as people fill the debris time, to carry out the necessary channels of handheld reading.

QQ Space Mobile version of the previous 4.0 release, the new subscription platform "Reading Center" so that many people in the industry for their attention. Recently, "Reading Center" in the Androvin version officially renamed "Information Space", QQ space also published a data map of information spaces. Data show that since September 23, QQ space mobile phone version 4.0 launched information spaces, information space fans increased by 15 million, equivalent to the largest population density of Hong Kong 2.1 times times! At the same time, the information space also generated a lot of interactive behavior, the article is forwarded 1 million times a day, Fans point to 10 million times a day. It seems that when you meet high quality content, space users are used to sharing with friends.

In just two months, many accounts have benefited from the information space. "One sentence Classic quotes" account number is the leader, its fans have been the first to break through 1 million, and its increase in the number of fans per minute is more than the highest record of the growth of teacher fan! Next, QQ Space mobile Phone Edition reading Center will invite more account to settle in, media open platform will more "blossom", There will undoubtedly be richer content when users are fragmented.

Spicy mom, Technical house, spit control, news brother ... Information space gathered different types of accounts, but also cultivate a large number of users with different reading tastes, these rapid growth of data behind, not only represents the fragmentation, personalized reading needs of the increasingly vigorous, but also indicates that the QQ space mobile phone version in the media open platform for the battle has established footing. Some insiders believe that the rapid rise of the reading Center will further promote the space of the content of the eco-circle construction, so that the mobile space space to become more plump.