Exposing nine cities to start mass layoffs after the World of Warcraft era of operation dismal

The Nineth city, which has suffered a succession of losses, was yesterday exposed to a new round of layoffs. At present, nine city vice president Park has confirmed his departure. Http://www.aliyun.com/zixun/aggregation/18501.html "> sources said that the purpose of the adjustment is to focus on the" miracle return "," Firefall "and other key items, in addition to the end of the tour, the page, Hand-travel projects are also affected, the proportion of layoffs reached 20%-30%.

World of Warcraft is a watershed.

The "Nineth City", founded by Zhu (Weibo), was at its peak in 2005 because of the operation of "World of Warcraft". At that time, almost all of China's online game fans are crazy for this game, while online number of nearly 600,000, "World of Warcraft" daily point card income of more than 1.4 million yuan. With the agency "World of Warcraft", the nine cities successfully went to the U.S. IPO and successfully circled more than 103 million dollars in funds.

However, since the 2009 "World of Warcraft" agent was taken away by NetEase, the nine cities have been losing 4 consecutive years. Public information shows that the nine cities in the second half of 2012 net revenue of 51 million yuan, compared to the first half of 2012 103.4 million Yuan slipped 51%; the net loss attributable to ordinary shareholders is 284.6 million yuan, which is 229.4 million yuan in the first half of 2012. The shares also fell to $3, the highest in 2007, from $43 trillion.

To be sure, the nine cities lost the original 92% of the total revenue of the World of Warcraft, the future of a dim, and the process has accumulated nine city technology and platform operations, a large number of layoffs, a ratio of up to 50%.

The end of the nine city tour is marginalized

Nine cities in the loss of "World of Warcraft" after the struggle to save themselves, to diversify development, began to enter the page tour, end of the tour, wireless, and to the overseas market, and expand the game industry outside the attempt.

Among them, the most outstanding performance is the client game aspect.

In addition to the independent research and development of the game "famous three" outside, in February 2010 nine city to 100 million U.S. dollars to invest in Hangzhou fire rain, March spent more than 20 million U.S. dollars to obtain the majority of Red5 equity, together to create a "Datang 2", "Immortal Biography", "Immortal Biography 2" and other games, due to poor product operation, the end of last year, Hangzhou fire Rain in " A lot of layoffs were made under the Treaty on Gambling, and the immortal biography was stopped in October.

2012 Key Project "0 era" a self-research products, has been given to flatten the company's revenue and expenditure mission, the results drubbing, and even as "World of Warcraft," the replacement of the 3D round game "King of Worlds" also announced the outage.

"The Return of Miracles", "Firefall" and "Planet Marginal 2", which are seen as the rise of nine cities, will be officially launched in 2013. But as the nine cities start a new large-scale abolition plan, the current "Planet Marginal 2" project team leader Wang Hai was cut, "Miracle 2" was put on hold, the whole company's new project of normal operation left "miracle return" and the preparation of the "Firefall" project team.

Nine cities in the end of the poor performance of the main two reasons, one is affected by the overall development of the industry, the client game market scale slowed down, still product innovation, homogeneity of serious; second, compared to grand, giant these focus on research and development of the end of the enterprise, from the agent of World of Warcraft Can see nine city to game agent, congenital investment insufficiency. Therefore, it is difficult to change to the end of the marginalization of the situation.

For the rise of the hands of the market, of course, nine cities will not let go, its account has 600 million of cash, has been betting hand swim to make quick money. At present, the nine cities in the hand tour still take agent and independent research and development strategy, but also will provide some non-smartphone games. Need to face the reality is that the hands of the market game a wide range of constraints by the channel, and the hands of a short life cycle, decided to be "light, fast, fresh" play mainly, obviously this is not good at nine city. With more giants and hot money pouring into the market, the fight is even more intense, and the nine cities that enter the night will be more difficult in the future.