Express Industry Competition Upgrade

Absrtact: Every journalist Zhuo from Beijing, Beijing: Rhyme Up to the National 3 Block 5 not limited to "" in the National 5 yuan, no Limit Heavy "" Dragon-boat festival when Guo Tong even was exposed to 16 Beijing from the beginning of the city 1.5 yuan/kg, not the first heavy "... Trapped in "low price competition"

"Beijing Origin: Rhyme up to the National 3 5 not limited to heavy" "" in the National 5 Yuan, "" "Dragon-boat festival when Guo Tong even was exposed to 16 Beijing from the beginning of the city 1.5 yuan/kg, not the first heavy" ... Stranded in the "Low-cost competition" in the killing of private courier, is erupting a new round of acrimony: mutual exposure "cabbage price."

In this fierce dispute, there are no lack of industry people to scold this to seriously disrupt the market order of vicious competition.

However, in the "Daily economic news" Yesterday (August 6) of the confirmation, The courier company headquarters people said, and unofficial price reduction, the above specific prices can not directly confirm.

But some senior executives told reporters yesterday that, as one of the game-makers, he was well aware of the possibility of such a situation. In his view, this seems to deviate from the conventional price, in fact, many express companies in the off-season "promotional".

Even so, the consensus among the executives and the industry is that the "cabbage price" is a surge in business pressure from the continued high growth of the industry, which has led to an increasingly fierce market competition.

Denying Vicious competition

"White-hot competition, must be to cultivate customers, basic volume can not be less, including the off-season can not fall, this is the pressure of the entire industry." "In the off-season, express companies will adopt the same sales strategy as other industries to reduce prices, in order to ensure business growth and phased targets," the senior executives said.

With the rapid growth of the express industry, the company set up the business indicators at the beginning of the year will be "snowball" as the more set the higher, and layer by layer issued to the outlets, sites. "This background, the off-season of the business pressure will be greater, do not rule out the market price violations." The Chinese people said.

and the lowest "Chinese cabbage price" of the national communication Headquarters yesterday to accept the "Daily economic news" reporter interviewed, also admitted that as a result of joining the system, the headquarters of the franchisee and customers have no way to control the price, even if there is a headquarters guidance, it is difficult to have specific upper and lower limits, after all, franchisee self-financing.

"Even if at first glance below the cost price, may be a comprehensive consideration, not necessarily a loss." "National people at the same time explain to the reporter, Express is to the amount of profit-making mode, each dot has its own cost control line, off-season if not low price filling, will not be effective, so must rely on" quantity ", Price is no way.

But the country's people also stressed that it does not promote vicious competition. The above-cited, state-level people also believe that the off-season can not be lowered the strategy to directly rise to the "vicious competition".

In addition, yesterday many reporters interviewed by the express market Personage also said, can not be generally understood as "in order to impulse can sacrifice profits", in their view, with the advent of the peak season, "Chinese cabbage price" will naturally vanish.

Industry competition Upgrade

According to the data released by the National Post Office, the first half of the year, the Private Express enterprise continued to maintain high-speed development, business volume completed 2.93 billion, an increase of 70.1%, business income completed 40.41 billion yuan, the year-on-year growth of 50.9%, the increase is significantly ahead of state-owned and foreign-funded enterprises.

At the same time, the Private Express Company's market share has been increasing, business volume and business income accounted for the total proportion of 76.2% and 64.2% respectively, increased by 4.2 and 7% respectively.

But in the reporter interviewed yesterday, many of the courier market, the express industry is still unable to meet the growth of the explosion of the demand for electricity business, at the same time, the fierce competition between private courier has not been eased by the growth of demand. This is a large part of the reason also includes the power of customers to push down the price, in order to compete for and maintain market share, express company Low-cost competition is still inevitable.

"The competition is particularly fierce this year. In addition to the traditional ' three-way ', express two or three Echelon is growing ' new four ': Every day, Pang, Guo Tong, fast. "Senior executives told the Daily economic news reporter.

For the growth of the express company, the market share robbed more ferocious, because for them, not to get the market directly means elimination. Prior to this, because the franchisee competition pressure is too large, Guo Tong Express has been exposed in Hangzhou has franchisee "enclosure" of the "special" event.

In addition, even if the previous business volume ranked Market First Courier Express, the share of contention and maintenance also dishonesty the slightest slack. There are courier market yesterday told the "Daily Economic news" reporter, the first half of this year, Shentong has been facing the crisis of tact overtaking, in this form, transformation and upgrading is the mainstream, but the price war is still inevitable.