Express industry counter-trend rise multifaceted: the main role of the electric business promotion

Bucking the rise of multifaceted

2012, as an important part of E-commerce downstream, the courier industry from an obscure edge of the industry stood in the spotlight, and even became the main role of the electric business.

2012 "6 18", "8 15" price war, "Double 11", "Double 12" promotion, all businesses in addition to Low-cost strategy, but also the logistics distribution from behind the scenes to the front, become a business competition important link.

According to the state Post office announced 2012 years ago three quarter of the postal industry economic performance, express business volume has exceeded last year's business completion level, the cumulative year-on-year increase of 52.3%, express business revenue accounted for the postal business revenue of the cumulative proportion of the first super 50%.

But in maintaining high growth rate, the express industry is also facing the human, logistics and transportation costs, express security and many other issues. In FedEx, UPS justified to kill into the domestic express market, Jingdong Mall, where customer-prudential products for the representative of the electrical business since the establishment of the logistics system to open up. In the face of the strife of the emerging forces into the long-term low price vicious competition, the fragmented domestic express market where to go?

Key Words 1 internal and external chaos

The state Post Office issued a notice in September 2012 that approved FedEx (China) Limited (hereinafter referred to as "FedEx") and excellent speed package delivery (Guangdong) Co., Ltd. (hereinafter referred to as "UPS") operating domestic express business. Two major international giants approach, although the first batch of access to the number of cities, in a short period of time difficult to shake the domestic express pattern, but whether for EMS, Shun Fong, such as high-end express or "four to one" as the representative of the ordinary private express, will cause no small threat.

It is noteworthy that, according to the current public information of two companies, FedEx International and domestic services covering more than 200 cities nationwide, and in 58 cities with delivery sites, and UPS in 31 cities have operating outlets, are far beyond the scope of approval. It also means that FedEx and UPS should not limit their operations to several cities and will soon refine their layout from the second and third approvals, industry insiders said.

At the same time in 2012 to join the express market, there are high-profile Beijing-East Express, as the electrical business of the construction of the logistics system, after several years of tempering, finally opened a single. For the electric business enterprise, the self-built logistics system itself is a relatively independent operation system, the implementation of market-oriented operation, can quickly expand external to undertake social express business, its competitiveness will be stronger than the pure Third-party Express Company.

Key 2 Security

Since March 2011, the Hangzhou Express explosion incident, by the beginning of 2012, the Guangzhou Express parcel bomb case, express security issues more and more attention from all walks of life.

February 2012, The Beijing Post Office issued "on the implementation of the inspection and sealing system notice" requirements from March 1 onwards, express enterprises in the receipt of express mail, must personally inspect the delivery of goods. In May of the same year, the "Express Service" national standards promulgated the standard Express enterprise operation, once again require express enterprises to strictly carry out the inspection of the box, to ensure the safety of Express.

However, due to the Open box inspection seriously affect the efficiency of express delivery, if the strict implementation will indirectly improve the labor costs of courier companies, touch the price of express enterprises sensitive nerves, in addition to the relevant provisions on the operating level and no specific implementation rules, in the supervision and management of some difficulties, Many express companies to check the case to avoid the box.

Express Company's helplessness and neglect, also for "match on the plane" buried hidden dangers. October 22, 2012 Southern Airlines CZ6524 flights in Dalian, Liaoning, after the landing of goods burning. After investigation, the cause of the goods fire for express package within the wind match spontaneous combustion, inference Express Company Open box inspection as there are problems, the blame. Catic issued the most serious air cargo tickets, including Yuantong, Rhyme Tatsu Several express companies belong to the aviation agent Company's air freight agent qualification.

In addition to express security, express information security has become the focus of social concern. Courier company employees private sale number is prevalent, each single numbers sell 0.4-1 yuan, the recipient's name, address, telephone and other privacy with the leakage, including EMS and many express companies are involved in it. At present, most of our express companies to join the mode of development, headquarters to join the company's management and control of small. Although each express company expressly prohibits couriers from leaking customer information, regulation has become powerless because of high regulatory costs.

Keyword 3 not solved

2011 "Let Express Flight" video once announced, let people appreciate what is "violence sorting", the reason is the festival net purchase consumption caused by the backlog of express mail. 2012, due to the various express companies and the day Cat Mall cooperation, business volume multiplied, the distribution center of the phenomenon has obvious relief, the end of the new bottleneck leading to the phenomenon of "after the explosion," the slow delivery of the situation occurs repeatedly.

In 2012, in order to prevent the occurrence of the phenomenon of explosion, although the express enterprise and the cat cooperation, to get through the information platform, but "double 11" on the day of the formation of 7000余万件 Express, plus encore promotions and still need to deliver the commercial, Private Express, let "burst warehouse" shadow continued to cover the courier industry at least half a month time.

In addition to the sick and infirm pregnancy, all the rest of the next line to help distribute "arrangements, 2012 major express delivery enterprises in the distribution center in the" Double 11 "express peak Enron, the pressure of the warehouse directly transferred to the end of the distribution link, a number of express companies have a" burst bin after moving "phenomenon, In order to alleviate this phenomenon more than express enterprises to take measures to limit the flow, resulting in serious express delay.

Key Words 4 bankruptcy reorganization

2012, there are 3 large and medium-sized Express enterprises closed down, restructuring.

Spring Festival just over, the original house anxious to send the chairman Chen Ping to create the star morning urgent because of the adoption of joining mode expansion too fast, as well as the acquisition of Xin Feihong led to the capital chain break, Chen Ping had thought, if give him 20 million yuan or 3 months time, he can make the star in the morning But 26 million yuan of debt let all the buyers deterred, let this Alibaba investment 70 million yuan, Ali Big Logistics plan important pieces only survive three years farewell to China Express stage.

June 2012, the state to support private capital into the logistics industry key areas of news once released, express companies have Wenfengerdong, trying to accumulate more chips in financing and on the way to the market. If you really give Chen 3 months, until the policy, perhaps the morning will still be active in the Chinese express stage. Compared with the morning rush, cces and HNA every day because of a large number of private capital to enter so that they have the opportunity to continue to battle the battlefield.

As a result of the policy changes, the express industry immediately entered a new integrated upgrade period. To scale, networking and information as the core of the express enterprise mergers and acquisitions will become the normal, with regional advantages of small and medium-sized Express enterprises across the region, across the business integration is a hot spot in the near future. In the future domestic courier market will be similar to the electricity market, there will be several oligarch-type Express enterprises occupy a dominant position in the market.

Key Words 5 put down your posture

High-end express put down the body into the electrical business has become a major trend of the express industry this year. August 2012, Shun Fung Push "4th pieces" to kill into the electricity business market; October, the only national team in the courier industry in the "double 11" in some areas before the price reduction for major customers, the intention to seize market share; in November, the house rushed also began exerting power market, the price further downward, claiming that no higher than "four tong In December, the former for some areas of the EMS will be further integrated into the Courier category, full entry to the electricity business, economic courier market, trying to carve up this market.

However, for these three high-end express companies to lower their posture to kill into the electricity market, "four to one Tatsu" and other private express enterprises in the field of the enterprise has shown a "concern but not worry" attitude. E-commerce market development, as its downstream industry, express industry, is still in short supply stage. Private Express enterprises each year to 40% of the growth rate of development, in addition to E-commerce, no domestic industry can be compared with it.

In the high growth of the development background, regardless of the buyer or seller, although the express price is still concerned, but its sensitivity compared with last year has been reduced, people have moved from a simple price-sensitive to the quality of service requirements.