Express price war: EMS Some provinces and cities express price Reduction 60%

Commercial News (Wang Museum reporter) High-end express to join the price war. Following http://www.aliyun.com/zixun/aggregation/32134.html "> Shun Fong recently launched the economic Courier, the reporter learned yesterday, has passed the listing of the EMS also changed the past high-end positioning, Announced a 60% reduction in some provinces and cities.

According to a person familiar with the matter, EMS's low-cost activities began quietly this month, the plan will be spread out in major cities nationwide. At present, EMS in some cities for the launch of the "1 kg within 8 yuan per ticket" activities, which means that the current delivery price is lower than 60%. This let EMS electricity quotient piece price and "four pass one Tatsu" basically flat.

It is reported that the EMS first weight of 20 yuan has not changed for many years, the price of the continued heavy only in April 2010 to fine-tune.

For the EMS Low-cost market behavior, the industry said that the EMS big action frequency for the listing to create good conditions for consideration. At present, although the EMS has passed the listing audit, but the overall environment is not good, still waiting for distribution opportunities. The launch of a price war to expand market share, to help them to get good stock prices, to avoid risks to the maximum.

Lower prices to protect the city let high-end express. As the main competitor of EMS, Shun Fong before also put down high-end posture, the introduction of economic products "4th" to kill Taobao position, in order to expand market share.

In the industry, the domestic high-end express has lowered its posture, but also with the FedEx and UPS this month to join the Chinese Express Group is not unrelated. Because of the high cost, FedEx and UPS temporarily will not involve Taobao parts and ordinary express, but will focus on high-end express market. This let deep high-end express delivery market EMS and Feng Express feel pressure. Although EMS and Fung in the domestic market at present Occupy outlets, personnel and many other advantages, but the strength of foreign express giants still can not be underestimated. In March, UPS announced plans to buy TNT, the second largest courier company in Europe, and TNT's World Huayu has a huge road transport network in the country. FedEx has also achieved Beijing, Shanghai, Guangzhou, Shenzhen and Chengdu, five international Express service Airport, shipping domestic Express is a breeze.

Industry insiders believe that the EMS price will trigger a series of chain reaction. A well-known courier business owner said, compared with EMS, most of the domestic courier companies in the network coverage, service standards and other aspects of the gap. Although the EMS is only in some provinces and cities to seize the market price, but if it continues after the listing of "low price for market", domestic private courier companies will feel pressure.