Extended Search Fraud Total compensation Scheme total net volume

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Internet search encounter fraud, will be paid in full, the search industry to promote the link fraud total compensation service will be in the total network volume promotion. It is reported that the "promotion of fraud total compensation scheme" has been running for nearly one months, the current total admissible fraud claims 378 cases, a successful settlement of 202 cases, the amount of compensation claims amounted to more than 1.21 million yuan, the total compensation scheme a single sum of compensation for the highest record of 260,000 yuan.

Fraudulent websites favor using search to promote links to lure

The journalist was informed from 360 that in May this year, 360 of the search received Sina Weibo users of fraud complaints, the engine company does not have the ability to fully audit the promotion of the various qualifications of customers, this should not bear the loss of users, but when it was learned that 360 of the promotion link caused the loss of users immediately after the full payment, After many discussions, 360 said that "safe, real" search engines should not let users bear the economic losses, and began to promote the "360 Search fraud Promotion Total compensation" program.

It is understood that from the beginning of July this year, "Search fraud promotion total compensation" trial run. In the trial run stage, 360 aspects of the recent will be full network volume to advance this plan, and its promotion fraud total compensation program is willing to accept the social and media supervision, to establish standards for the industry, so that users can rest assured that the use of search engines.

Due to the natural search results optimization needs a long-term process, and the promotion of links can be more quickly ranked in the forefront of search results, network fraud sites favored by search links to attract the deceived, swindlers in the establishment of phishing sites, in order to evade the public security organs and security software interception, the need to constantly transform domain names and Can only rely on the search engine to buy "recharge", "special airfares" and other keywords to attract the deceived. Search engine, the promotion of customers in the background can change their own promotional links and text material, part of the day seems to be normal promotion, to the middle of the night to become a fishing promotion link. In response to this situation, search engines need to strictly audit customer-related qualifications, high penalties, strengthen manual audit and monitoring methods to carry out constraints, to achieve the true and reliable promotion links.

Intercepted phishing websites are growing fast

According to statistics, in the second quarter of 2013, the 360 Internet Security Center intercepted 514,000 new phishing sites, up from 2012 of the same period 183,000 year-on-year growth of 180.9%, A total of 590 million visits to intercept phishing sites, and search engines become the site of the outbreak of phishing, the vast majority of users through search engines encounter phishing fraud and sustained economic losses.

In this respect, 360 search promises: Website operators through the 360 search promotion of malicious fraud information and phishing website caused by the consumer direct property losses to bear the first payment responsibility. In 30 days, as long as the user to meet the payment conditions, with 360 for investigation and evidence, and the full, 360 will be the user one-time fraud process caused by the direct loss of property for the full payment.

This May, 360 of the search in Sina Weibo received complaints from users, Guangdong province Shenzhen FAW car modification Enterprise Summer boss in Hangzhou, the need to change the return ticket to be searched fraud. Because of the time, he did not go to the airport to change the formalities, but informed the company's financial staff in Shenzhen through the search query how to change the Internet to sign the ticket. The company's financial staff through 360 search query South Airlines to change the ticket, in the 360 search promotion links, encountered fraud. After 360 staff inquiries, the ads although Google and 360 search in the promotion of cooperation links, but the user is indeed the use of 360 search caused the loss, 360 staff arrived in Shenzhen the next day, view all the evidence, the same day on the full payment of 260,000 yuan.

This case has also led to a number of discussions in the search team that the "safe, real" search engine should not allow users to bear the economic losses, so began to promote the "360 Search fraud Promotion Total compensation" program. This 260,000-dollar case also became the first payment case for the plan.