"Eyeball economy" brings about the initial form of the online game industry hype

"Hype" also in 5 years before the emergence of a new word, the background is the Internet's ability to spread, social influence more and more strong. In the fast-transit network reporter and easy to view analyst Chat Yuyi said, and the Internet to promote more and more expensive, in order to achieve better transmission effect, "new angle, strong communication" became the initial form of speculation. The reality is that advertising costs are too high, so hype and vulgar marketing in endlessly.　　And talk about hype, perhaps the golden Cool game "demon World 2" have to say. Golden Cool Game "demon World 2" via perfect time and space hype regardless of marketing means, the key to see is not effective cost in exchange for the greatest gains. What content gives the Internet the power to spread itself? That is all kinds of hype.　　Prior to that, the market director of a game company in its micro-blog reluctantly said, not we want to yd, but the players need.　　August 2010, the golden Cool game to determine the perfect space-time "martial arts--magic World" plagiarism of the game "Demon World 2", and borrow the "Magic Circle 2" reputation for publicity, for this company to the perfect time and space issued a letter of urge. In the interview with the Speed network reporter, perfect time and Space said, now the company is in Q2 earnings silent period is not convenient to respond.　　But Gebin on the speed of the network said: Perfect time and space under the game "Wulin rumored-Magic Circle" logo and the game "Magic Circle 2" logo similarity reached 80%, if there is no response to perfect space-time for two days, or do not make a solution to the problem, golden cool will use legal means to find the perfect solution. It was thought that there would be further development, but it ended in a seemingly "peaceful" atmosphere.　　Then was criticized by the media as, the golden Cool game "demon World 2" via perfect time and space hype. Want to go to bed first golden cool game employees are being exploded using the unspoken rules of a title: "Golden Cool game employees use the unspoken rules, want to take the" Demon 2 "account number of sleep or give money" posts, quickly aroused the netizen's onlookers.　　I see a lot of people in the industry suspected that the game will start speculation, but more people believe that operators should not be for hype and slander themselves.　　Afterwards proved: Netizen is good, hype is no lower bound.　　Another netizen pointed out that the activation code is to allow players to experience the game, and now the "Activation Code" has become a game maker hype tool, can not help but someone directly questioned, is now the game manufacturers in the development of the game at the same time do not forget to develop sideline? Gebin aggressive sharks may be the industry competition is too fierce "this is dagujieshe, do not want to feigned", this sentence may be summed up the Golden Cool CEO Gebin Dou shark reasons. After layers of bedding, many of the testing, "Demon World 2" finally still hold the pipa half covered surface was blown out. Analysys analyst Yuyi once to the speed road network reporter said, now is a topic to push, no topic to fry the topic to push.　　This is not the problem of the gold or the game industry, it is the whole social environment. In "Demon World 2" launched, perhaps a joke, do not want the game performance than the market expectations, so Gebin Shark's promise had to put on the agenda。 Surprisingly, when things are "ready", they end up having to take another day because the Sharks are in a rut.　　By the end of the year, perhaps no more than the shark before the big time the hype will cool, have to put a stop to the event. But have to say, from the last market reaction, Gebin dou Shark event hype is successful. Only after successful marketing, whether to retain the user key or to see the performance of the product.　　The previous long tour of its products "Legend of the legendary" propaganda is a mammoth, but finally because the product itself is willing and other factors have to grief. Panda Hot pants Initiative to protect giant pandas? Evolution from cheek to butt when people think that "demon World 2" propaganda has reached expectations, the hype has ended. "Demon World 2" before the introduction of the Panda chick selection, before the foreshadowing of the beginning of a new round of the vulgar hype. is ChinaJoy club beauty Ava wear panda hot pants appear, seemingly propaganda rabbit don't forget Giant panda. But no matter where it is, there is always a reply: "I'm going to feed you the panda."　　"There is foreign media commentary, China's online marketing history is actually a beauty from the face to the buttocks of the evolution of beautiful women." Nude mode su purple purple cooperation gold cool shot fish tank full nude art or vulgar what is art, what is vulgar? It may be difficult to define. August 1 last year, the Ministry of Culture issued the "interim measures for the management of Online Games" (hereinafter referred to as: "measures") also did not make specific statements. But in AV actress Cang Jing air into China long tour "warrior ol", the Ministry of Culture has made a clear stance.　　"Method" published, suspected vulgar speculation manufacturers have apologized and vulgar draw a draw. 2011 years later, a People's university student named Su Zi Purple, because of the family poverty and photographed nude artsy, became the network Reds. But from the original for the study to work and had to show nudity, and then by netizens to expose the academic record, until recently announced and the Golden Cool game "magic World 2" cooperation, launched a new set of completely nude bathtub, once again to attract the attention of the player.　　Golden Cool game also revealed that as the virtual world of "Magic 2" not only into the works of Su Zi Violet, Su Zi Purple will directly participate in the "Magic Circle 2" "Full public beta" of the work. Su Zi Violet once said: "No more naked artsy to win the eyeball." And this and the golden cool game of cooperation, can not help but let people suspect that this is a new round of speculation on both sides.　　Other netizens worry, Su Zi purple behavior will cause more and more young people to imitate, will "human art" as a shortcut to fame. This speculation, the most intense response to the number of Internet addiction experts Tao Open, I directly in its micro-blog open scold: Entertainment circle of the three sell: Sell ugly, maixiao, prostitution, step-by-step transmission to various cultural fields, but also spread to the education sector. Su Zi Violet is the most vile of the present, and she openly challenges the civilized society with her nakedness.　　She not only humiliated her mother, but also for the vast majority of women who have dignity, Su Zi purple Ugly performance shows that the social atmosphere further degenerate, should arouse attention! For the golden Cool game "demon World 2" a series ofHype, Yuyi, an international analyst at an interview with the speed net, said summary of a series of market promotion discovery, although there are too high profile and hype of the color, but the gold cool, "Magic 2", Gebin himself (and do the electricity quotient), also indeed in the mixed market, a sudden rise. "Eyeball economy", but "catch the mouse's gray cat", this is not a cool or online game industry, is the problem of the whole environment, users in front of the information explosion, Internet advertising premium madness, manufacturers have "topic" to push, there is no "topic" to create "topic" to push, with the "topic" let netizens automatically spread. But the scale of the control, may have to wait for the relevant departments to "remind." (Digging the shell net)