Eyugi House, the 1500-person internet start-up to move a rental intermediary cheese?

Sohu IT/Hanyang for the current store-centered rental intermediary, perhaps we will agree that there is such a problem: 1. The user did not spend less, but not satisfied with the service; 2. The agency does not charge less, but the company that earns the money is few. As the power of mobile internet continues to touch and transform the traditional industry, monolithic's traditional rental intermediary field also has new players into the bureau. "The traditional intermediary company service model can not let the user satisfaction, the cost structure is wrong," we want to redefine and design the real estate intermediary in the end, Eyugi House co-founder Deng Wei in the interview with Sohu it does not hide their ambitions. In her view, the basic thinking of the Internet model is to let the buyer and seller in the information unobstructed, transparent market situation to make rational choice, rather than manufacturing information asymmetry barriers rely on reselling the difference to make money, the latter is the current traditional rental intermediary logic. Since the formal establishment of this March, to today's business in Beijing and Shanghai, more than half a year to love the housing estates has expanded rapidly to more than 1500 people, one of the front-line brokers about 1200 people. This looks like a very heavy company compared to most of the 10-digit internet start-ups, and it seems to be light compared to the size of the traditional rental agency. In fact, compared to the traditional rental agency, the Eyugi House did bring us something new: 1. No stores: Deng Wei does not believe that there is no store and the number is the rental intermediary to obtain the basis of user trust-users with the least energy to rent the house, the lessor with the fastest speed to rent out the house, Brokers use the shortest time to set up a transaction is the key. Although the Eyugi House also offers its subscribers a place to sign up, it is clear that its main target audience is the North Drift and sea Drift group between the ages of 23 and 30, "We think they are an absolute internet generation, and their first step in renting must start with the Internet." "2. A single broker: The traditional rental intermediary is" dicing, "the branch office only responsible for their own small area of the house, there is competition between each other. Deng Wei, however, tries to break the rules by offering one-on-one brokerage services to users. However, although the Eyugi house in the propaganda "the whole city to see" as the slogan, but Deng Wei also frankly because the user's behavior is rational-most people's search room is 4 station subway radiation range, so the broker for the user Service actually need to be responsible for the scope of the house. In other words, what the Eyugi has done is to expand substantially and to divide the area according to the actual needs of the users, thus increasing the efficiency of both the supply and demand sides. 3. Data update: Deng Wei said that the Eyugi House has a rental of about 200 people entrusted to the service team responsible for information updates to ensure that users see the availability is effective and accurate. "An average of 1.8 times with the completion of the contract, within a week can be rented rental, the vast majority of the house in 10 days will complete the update." "4. Follow-up services: Regarding the potential risk of disputes after leasing, Deng Wei said that the rights and obligations of both parties will be stipulated through the contract, and will also provideHelp in coordination. At the same time, in the short term, the Eyugi House will not enter the rental trust market and the more lucrative rental market. 5. Brokers ' income composition changes: compared to the traditional rental intermediary brokers up to less than 4000 yuan in the basic salary, the number of Eyugi housing is 6000 yuan, and this figure has been confirmed by front-line staff. At the same time, brokers ' bonuses are no longer based on commission, but on customer satisfaction. "There is no need for the broker to cheat the user, he needs to do is to serve the user well," Deng Wei is trying to break some unspoken rules. For the appearance of the Eyugi house, the traditional rental intermediary showed two different attitudes, to the chain of representatives of enterprises more choice of "learning", including for the internet improvement, while others are more dependent on the rental business enterprises have shown a certain "confrontation." In response to these obvious or potential "counterattack", Deng Wei said he was not afraid of war, and even if everyone has a Web site, with the app, but because its operating model and cost structure has not changed, so the Eyugi house in the model structure has its own advantages. In the face of such a heavy model and huge human and marketing costs, as the former vice president of potatoes and the founder of the Shanghai Taxi application Hornet, has got a B-round financing, in the "Burning money field" more than 10 years of Deng Wei not "care", and said no profit pressure. And for the future planning, Deng Wei revealed in 2015 will continue to deep in Beijing and Shanghai. If the existing old forces in the service industry cannot serve as their core tenet, will certainly be reformed ", and" a good business must be to give back to the community ", in Deng Wei view, this is not a feeling, but an ideal, and there is a great business attempt-" If we can become the most dominant player in the market, occupy the most important share, this result, we have achieved subversion. ”