F Group New revision to create precision marketing model
Source: Internet
Author: User
KeywordsMarketing model
With China Telecom's strong intervention, triggered a new round of the group buying market, many group buying site also began to adjust the strategy. Recently, the domestic largest group purchase site F Group New revision, first in Beijing, Shanghai, the two cities launched the "Business Circle service function." That is, in the above-mentioned city F group according to economic business Circle or administrative area division, the introduction of different boutique group purchase products. To F Group Beijing Station For example, F Regiment according to economic Business Circle will be divided into Haidian oca, Chaoyang Pan home, Xicheng District, Haidian College Road, Chaoyang CBD, Chaoyang Lufthansa, Chaoyang Chao Wai, Haidian Zhongguancun and other key areas. And in the different business district channel, to the vast number of groups of friends to provide the surrounding group buying projects. For example: In the F Group Beijing station Zhongguancun Business Circle Channel, the line of "Lai coffee New Year romantic double luxury package" products, and business "Lai coffee" position in Haidian District, Zhongguancun South Street. It can be said that the precise, subdivision of the geographical location of users in the network to more targeted, can easily achieve the nearest consumption. Rynning, President and CEO of Group F, said to reporters, geographical proximity has become an important factor in the choice of people in the selection of products, and F group as an attitude to buy enterprises, in the site planning at all times to the user's experience as the core, through the Business Circle service, so that consumers can find anywhere around the surprise. At the same time, Rynning also revealed that in Beijing, Shanghai after the station, F Group of other cities of the station will also be opened this service function. Insiders pointed out that the domestic network group buying industry competition is tending to white-hot, only like the group F such a strong financial, comprehensive strength of the group buy enterprises, can continue to introduce new, keep abreast of the pace of market development, to become the whole group buying industry leader. And the F group launched the Business Circle function, will further enhance their platform of user satisfaction and user stickiness, forming a stable, huge consumer groups. At the same time, the business circle of the F group will also help businesses to achieve more accurate network marketing, locking around the potential customers, and thus bring long-term economic benefits. Group f the Network group to buy the marketing model and brought a new height, which also pulled up the distance with other group buying site. Commercial newspaper reporter Wu Chenguang
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