F1 Advertising: China-made corner overtaking

Guo Lichen yesterday's Shanghai international arena, the E stands, "MADE with China" and the words of the race in the F1 car as conspicuous as the lightning.　　This is the Ministry of Commerce to support the launch of the "Made in China" stand ads, but also the end of 2009 in the United States Cable News Network (CNN) after the launch of another "Made in China" promotion.　　The official of the Ministry of Commerce yesterday accepted the "First financial daily" reporter interview, stressed that the advertising node arrangement and the March foreign trade deficit is not related. Yesterday, 2010 F1 China Race in Shanghai international Circuit.　　Starting from the beginning of the last weekend, the "Made in China" stand advertising has been the attention of all parties. Ministry of Commerce officials told our correspondent that the ad was in the event schedule last year, after the establishment of the Shanghai initiative to contact the results. And the advertising time is earlier this year arrangements, and foreign trade is not related to a single monthly deficit. "Establishing a brand has a long process. "We have to arrange the future work according to the feedback from the post, which is stones," he stressed. The launch of the "Made in China" stand advertisement is a continuation of the 2009 at the end of the CNN broadcast "Made in China" advertising film good Feedback, drawing on the Shanghai World Expo in the International Formula One championship advertising experience, according to different audience groups, another "Made in China" propaganda attempt.　　It is worth mentioning that, as directly with the contractor of Shanghai Long group cooperation, not only can achieve a good advertising effect, but also save the huge cost of commercial advertising.　　Unlike the last 30 seconds of VCR ads aired on CNN, the ad is a flat-screen ad that is placed on the corner of the track, but the audience will be bigger. Relevant data statistics, as the car in the turn of the speed is relatively slow, can be partial or panoramic display of about 60 times, the instantaneous impact on the screen larger. According to previous years experience, only on the 18th on the day of the race, the world will have 600 million people at the same time to see the relevant instant picture.　　According to yesterday's site feedback, although 18th rainy weather on the day, the number of audience attendance still reached 80%, the global audience number has not been affected. The reporter learned from a small press conference held at the Ministry of Commerce last weekend the stand advertisement follows the concept of "Made in China, world cooperation", which is presented in two forms, namely Chinese "Made in China" Red Seal and English "MADE with Chinese", emphasizing that "made in China" is the result and crystallization of world cooperation,　　China and the world's mutual benefit, cooperation, and the outcome of the win. The choice in the F1 Arena presented "Made in China" stand ads, aimed at the project represented by the high-end technology, first-class speed and never-ending spirit of enterprise into the "Made in China", showing the "Made in China" progressive quality and Chinese enterprises in the internationalization and brand on the road to a solid progress of confidence, Also contains the vast number of industrial workers in China hard-working and tenacious, hard struggle spirit.