Fab chief operating officer leaves office, faces sharp adjustments to executives

Besse Ferreira Ferreira, the FAB Chief operating officer, will leave the company by the end of this year, sources said in Tuesday. Ferreira's departure means the Internet retailer will face a big adjustment at the top.

Ferreira joined Fab in 2011 before serving as Etsy in the online handicraft trading service. Jason Goldberg, the FAB chief executive, announced in an e-mail to Fab's board that he was leaving Jason Gudeberg. Goldberg also plans to further "shrink" the size of the company.

Prior to the departure of Ferreira, Fab co-founder and creative director Bradford Schelheimer Bradford Shellhammer announced his departure earlier this month. Schelheimer previously was responsible for the selection of goods for Fab. As a company that has been established for only two years, Fab's valuation at the start of the year has reached $1 billion trillion. The rapid growth of FAB has also brought challenges and things to the company, forcing the company to shrink its European expansion plans, lay off workers and simplify the way it sells goods.

Fab spokesman Deborah Ross (Deborah Roth) said, "Fab is experiencing management changes that do matter because perfection is adjusting the business to implement the company's 2014-2017 development plan." With the simplification of the architecture, there will be a lot of changes in management positions. However, the spokesman declined to comment on whether Ferreira would leave.

Fab announced last month that it would cut nearly 20% of its staff. Goldberg had submitted a new reorganization plan to the company's board of directors, aimed at making the company profitable. Fab will disclose the restructuring of the company this weekend, according to Goldberg's email to employees on November 7.

Gather your attention.

"The plan includes clustering business concerns, redefining promotional strategies, investing in strategic solutions to customer satisfaction, and revising and simplifying the organizational structure, which will help us better serve our customers and guide fab to profitability," Goldberg said. ”

Fab is transforming from its flash-shopping business to more traditional online shopping. The transition has been accompanied by changes in the company's senior management. Fab has previously lost more than 10 executives, including chief marketing officer and European business director.

Fab raised 150 million dollars this year in June. Together with the funds raised in July and August, Fab has reached at least $325 million trillion in this round of financing.

Prior to joining Fab, Ferreira had served as an operational consultant for companies such as Birchbox and Pixable, an innovation firm. Prior to this, she served as vice president of Etsy operations and finance.