Fab pre-release brand Hem household products

Fab has recently launched a pre-release product page about its upcoming new home furnishings brand hem. According to the Hem official website, Hem is a fab acquisition of the electric Dealer's website massivkonzept and one Nordic and fab together integrated with the design of the electric business site, is currently inviting VIP users, the official release time in mid-October.

Hem's concept is very simple, is to allow users to participate in household items personalized manufacturing--fab will be in the book to provide users with online personalized design tools, so that users participate in the process of manufacturing design, Users can assemble the product without any tools when they receive it (people who are interested can view the effect directly to their home page). On the price, Fab says they have filtered the middlemen directly to the top factories in Europe, so they can sell the products to consumers as high as possible and at the right price.

From the introduction of home brand hem, Fab is indeed walking the design sense of the brand route more and more away, its founder, Jason said in a blog, startups should only do one thing, and make it the ultimate. And the thing that Fab does is design. "From the very first day of Fab's inception, what we want to do is to brighten people's lives with good design." ”