Fab to be sold by American flash originator

Absrtact: Once hit's website Fab. com is currently doing a big deal, while the sale of goods is the company itself. Sources say that fab.com, a maker of furniture from the flash-purchase site, is currently discussing the sale with potential buyers.

Fab. com, once hit's website, is currently making a big deal, while the goods sold are the company itself.

Sources say that fab.com, a maker of furniture from the flash-purchase site, is currently discussing the sale with potential buyers.

Fab.com CEO Jessen Goldberg (Jason Goldberg) confirmed the news by email to Forbes magazine.

"We have high expectations for the value of fab brands and assets," Goldberg said. We are currently assessing these inquiries. We have no comment on the progress of the negotiations. In fact, we are not selling fab everywhere and we have not hired any banks or institutions. ”

The potential sale of assets is not all fab.com, Goldberg wants to create a new product direction by building a new brand. Goldberg wrote in the Mail: "We recently announced that we will be from home electrical goods brand hem peel out, set up a new network furniture brand." ”

Goldberg did not discuss the potential acquisition price, but one industry analyst predicted the deal could be between 100 million and 150 million dollars.

This price and fab.com before the value can have a lot of gap. Last June, Fab.com Andreessen Horowitz and Tencent received $150 million trillion, and analysts positioned its market valuations at $1 billion trillion.

However, since the heyday of last June, Fab.com began to go downhill, with several heavyweight executives running away and experiencing several rounds of layoffs. In the meantime, the company also began to transform from the Flash-purchase website to the traditional electric dealer website difficult course.