Face Meng Popular network, fun is also a feeling

These two days, each social platform has been a large wave of cartoon portrait painted screen, they have a unified comic style, but it can almost make you see who is your friend. And this application is from a "90" after the entrepreneurial team, as its application name "Face Meng", through the choice of facial features, hairstyle can help you create an Meng version of their own.

In just two or three days, the number of face-sprouting downloads has soared from tens of thousands of to now 2 million in the first four months, and the top of the free total in the App Store is more than the "beauty racket". And this sell Meng artifact, and last year, the magic diffuse camera, compared to the Thunder. To ask many people to choose it, in fact, it boils down to two words: "Fun." Mr. Zhang is a member of many fans of the face Meng.

Mr. Zhang: This face Meng software material Library is actually very much, perhaps I do not have to take self-portraits, directly through the face can directly produce my mood picture today, I feel that I produced mood pictures more reflect my heart. And my parents may also like this software after seeing, and colleagues, friends around will also see my Pictures after the chain download.

The author of "Face Meng" comes from a small team composed of 80 and a group in Shenzhen. The head of the team is called Guo Lei. Born in 89, he is not a traditional university "Couba", but a regular skipping class "learning slag."

Very easily after four years of university, like science and technology he accidentally went to the Tencent company, toss for a long time, and finally and students come out to start a business. Like comics, he began to develop two products, one failed, and the other "face Meng" has been a great success.

Guo Lei: We see a pirate King inside there is a call the worm, is to replace the communication between the tool, it has two characteristics: 1. Looks like a person, in addition, he can imitate this person's voice and expression. We did two products, a micro-letter expression search, can give micro-letter expression Voice, the other is face Meng.

Guo Lei did not expect "face Meng" will fire, he "face Meng" swept the circle of friends analysis of the reasons, summed up a sentence: The Times made him.

Guo Lei: I think the reason is more people in the face of the process, increase the interaction between friends. For example, the picture is sent out, only acquaintances know this image, people will relative comments, so this will increase the interaction between friends. It blends into some people's feelings. This is a better time, and most of the time we spend on mobile interconnection.

"Face Meng" a cannon and red, Guo Lei and his team, also be investors chase full street run. In the end, they hammered out an institution, tens of millions of of which had plenty of money in their wallets, and gave them the strength to continue to improve their products.

Guo Lei: This product is not good enough, its future imagination space is still very large, you can let it become a pat on the outside, Pat the whole body, or you can give it a lot of action, many scenes, but the core is the user has a demand. The demand is in the picture class application, many cannot use the photograph to express.

Thin number of recent two years emerging image production applications, face Meng, magic diffuse camera, Baidu Magic Map, "the United States shot" and so on, in fact, are the use of low-cost operation, based on the personalized pursuit of young users and the desire for beauty. And most of them are doomed to a short-lived fate. Will "Face Meng" be the same again? Guo Lei's story was a bit of an accident to reporters ' questions.

Guo Lei: I think it's normal. Why? It's not normal for a product to continue to fire. In fact, we do not fire, our target users are often used, but also very good things.

Until now, "face Meng" still has no income. Guo Lei revealed that in the next development, they may consider the commercialization factor into the "face Meng".

Expert comments:

Economic voice: Why choose to use "Face Meng" to replace the original very handsome head?

Zhang Yi: I not only use "Face Meng", I also use magic diffuse, there are beautiful shoot, Baidu Magic map. To tell you the truth, I don't use it myself, I play it for my son.

This mobile apps can be a night of popular, I think the opportunity to favor a prepared mind. Including founder Guo Lei in the media interview also talked about, fun is our feelings. That's a very good saying, and he just said that they care and value user experience and user feedback, the user's experience and feedback in the first place, I think it is the mobile phone application software can be a very important factor in the success of its core thinking is a sentence, user experience, user feelings and product innovation.

Economic voice: Some people say that tens of millions of of the financing of this product is a little too high, in your opinion, the future of the product what is the imagination space?

Zhang Yi: I think this product should belong to the kind of one eye on the bottom of a product, the product itself I think no more differences and sustainability. Investors are hot because it is the investment in app applications.

The next 10 years I think there is a possibility that the Internet will be defeated by the mobile Internet, the prediction may be a little early, but we see that there are many trends in the characterization.