Facebook a social gaming machine?

Source: Internet
Author: User
Keywords Facebook facebook social gambling machine
"Sohu It News" August 5 News, MIT anthropologist Natasha Schüll spent 10 years chatting with Las Vegas gamblers and chatting with casino operators. He found that most people play gambling machines, not because they can make money. Gamblers are well aware that they cannot get the first prize. Natasha Schüll's study says: "It has nothing to do with winning, it has to do with entering the machine area" (Machine Zone). "What is the machine area?" It's a rhythm, it's a response to a carefully tuned feedback loop that has a powerful spatial time warp force. You press a button, something happens, you press again, something similar happens, but they're not exactly the same. Maybe you win, maybe you lose. Repeat, repeat, repeat, repeat. Repetition is a pleasure. Once into the "machine area", everything is forgotten, about money, time, space of the perception is abandoned, and even forget themselves. In a book written by Natasha Schüll, a gambler said: "I was almost hypnotized into a machine and you were playing with yourself: You are the machine, the machine is you." "Hypnosis" is the term used in many interviews. Facebook area on Facebook, if you joke with friends, or send messages, don't enter the area. If you read some of the activities and write some poetry on Twitter, you don't get into the area. The machine area is antisocial and is characterized by a lack of human connections. You may see someone through some photos, but you are interacting with digital pictures, it is mechanical, repeatable, and it is enhanced by computerized feedback. It's not that people are addicted to Facebook, it's not that they're addicted to gambling and users are on Facebook. I just want to point out a trend: people are addicted to different technologies, as if it's not a big deal, but it does have a big impact. I'm not saying that the whole service is like this, like the whole of Facebook, it's just that there are areas in a particular behavior circle. Examples of best examples are photo albums. View and click on the picture is no return, but everyone is clicked, photos, clicks, photos ... Maybe you find something cool in it, or something cute. Good, you won the jackpot. Click, photo, click, Photo, continue. Globally, Facebook is the largest photo-sharing service. Facebook uploaded 65 billion images in 2010, viewing 1 million times per second at the highest peak. By 2012, users upload 300 million images a day. Earlier this year, Facebook claimed that users had uploaded 240 billion photos. In the circle of clicks, photos, clicks, photos, users spend countless hours. The 2011 comscore data showed that 17% of users spent Facebook time looking at photos. Facebook accounts for all social networks, according to the 2013 ComScore data83% of the time. In other words, 14% of the user's time is spent in a single view of the image of the behavior circle. What's common is that Facebook and gambling machines have one thing in common: providing quick feedback to simple behavior, their returns unpredictable, and offering little "rewards." Users start by "looking at someone's photos" and then "continue to see more photos", which constantly changes the user's original intent. You can't object to what the user wants, what the user wants, and what the designer gives them. The data says users spend a lot of time looking at pictures, and Facebook offers pictures, and that's the simple truth. In the social sphere, participation is the equivalent of money. It's easy to assess whether users like to experience it, it's much easier to evaluate their time, so we generally use time to assess participation. But there are some problems with this assessment. The time the user spends is growing, in part because the enterprise has changed the behavior of the user, resulting in a prolonged period of time, this factor is ignored. Also, some of the things that users do on the site may not be what they want to do. A user spends 400 minutes a month on Facebook, how much does it mean to spend 400 minutes on the "machine area", hypnosis, and advertising? Conclusion think of the "machine area", think of the compulsive behavior circle, it has strong persuasive. When we stay on different social networks, why do we feel "time is Gone"? Why is Facebook tweaking its services, and the more users hate it (even if they don't abandon it)? Some people keep coming back, and even though they say they don't want to come back, they can explain why. At first, social media had a good intention of contacting people, but then it became all-encompassing.
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