Facebook advertising costs rose 25% in the 3 quarter

According to http://www.aliyun.com/zixun/aggregation/8953.html "> Search marketing Company Efficient Frontier's latest report (survey data taken from efficient Frontier's customers), as marketers have increasingly shifted their energies to social networks to gain more interaction with consumers, Facebook's advertising costs increased by 25% in the 3 quarter of 2011 (compared with 2 quarters).

David Karnstedt, Efficient Frontier's president and CEO, said they also found that Facebook's PPC was up 54% (compared with the 2 quarter), showing increased competition on the Facebook platform. They will continue to watch Facebook in the 4 quarter, as Facebook has become a "necessity" for marketers and they need to maximize their fan base.

The report predicts that the 4-quarter PPC will rise 30% to 40%, as advertisers continue to invest more to get Facebook users and interact with them.

The report also shows that to increase the number of followers on social networks, retailers and marketers combine Facebook ads with sponsored stories-a form of advertising on social networks, Let companies pay to focus on the postings and actions of consumers ' Facebook friends, which are linked to advertisers. The brand activity on the efficient Frontier background selection platform (context Optional platform) allows the brand to increase the average number of fans per month by 9%, doubling the number of fans per year.

Increasing the fan base is beneficial to increasing consumer participation, such as clicking like, posting comments, or sharing information, compared with the 2 quarter, efficient Frontier's likes increased by 84%, the comments increased by 15%, and the share increased by 1%.