Facebook advertising director Gocourt Lagaram

Lagaram, who served on Google (Weibo), sold his pioneering venture, Chai Labs, to Facebook two years ago and joined the company to help develop advertising products. Wired magazine has just interviewed him recently, and his hints about the future of Facebook's ads deserve to be read by anyone contemplating Facebook's potential. He told Wired magazine that when Facebook users ' friends use an app to upload photos or videos, what they upload will appear in their friends ' news tweets. Application developers have the option of paying to highlight these activities and make them appear more frequently; then they will have to pay Facebook 1 dollars to 3 dollars a fee per installation.

Lagaram that Facebook's role in advertising is a "midstream funnel," a consumer marketing model for the so-called "buy funnel". He pointed out that brand advertising in the "upstream funnel" dominated, search advertising in the "downstream funnel" dominant position, to the "downstream funnel", consumers are ready to buy, they need to do is to be led to a place where they can complete the transaction. "Midstream Funnel" is the stage that the consumer accelerates toward the direction of purchase, but they need some help to make up their minds, and this kind of help often comes from the consumer's friend.

With the idea of a "midstream funnel", LA offers is still bullish on the prospects for Facebook's special discounts and promotional sharing services. In addition, he argues that the process of simplifying the purchase of sponsorship content is a big part of Facebook's core advertising offerings for businesses, which companies can use to build fan pages on social networks.

Facebook recently acquired Karma, the San Francisco social gifts application developer, who developed apps that encourage users to buy gifts for their friends. When similar features are launched on Facebook, explosive growth is likely to happen.

This means that, in addition to revenues and net profits, investors ' focus on Facebook is an early sign that the company's "midstream funnel" advertising product is gaining traction, industry insiders say.