Facebook and Microsoft have agreed to buy advertising technology platforms

Abstract: According to foreign media reports, Facebook announced in Thursday that the company and Microsoft to buy the latter's advertising technology platform to reach an agreement, the acquisition will help it to prove to customers the effectiveness of its ads. Facebook did not disclose how much it paid to buy the advertising technology platform

According to foreign media reports, Facebook announced in Thursday that it had reached an agreement with Microsoft to buy the latter's advertising technology platform, which would help it prove the validity of its ads to its clients.

Facebook did not disclose how much it paid to buy the advertising technology platform. There have been rumours in the industry that Facebook will buy Microsoft's advertising, management and evaluation Platform Atlas Advertiser Suite. The advertising technology platform was acquired in 2007 when Microsoft funded 6.3 billion dollars to buy an internet advertising company, aquantive.

Microsoft's takeover of AQuantive did not work as expected, and last year the company reduced the value of the deal to $6.2 billion trillion.