Facebook and Omniture collaborate to push social networking marketing programs

Beijing Time March 3 Evening News, according to foreign media reports, Facebook and Adobe's Omniture announced today, will jointly launch a social network marketing solutions to help online marketers to optimize Facebook, making it a more appropriate marketing channel. With the development of advertising industry, companies want to find ways to engage in more dialogue and interaction with users. The partnership between Facebook and Omniture will help companies connect with more than 400 million active users on Facebook. Companies can better understand the effects and rewards of investing on Facebook and optimize them.　　Marketers can also integrate Facebook into a unified multi-channel marketing campaign.　　Two companies will initially focus on the most basic needs of online marketers: Automating the purchase of Facebook ads and capturing data on Facebook for users. Marketers want to engage with users who are interested in certain content, and promote content, products and services.　　Through collaboration, Omniture users can use Omniture searchcenter Plus to buy ads on Facebook, making it easier to manage ad spending and compare the pros and cons of Facebook ads and other media channels. Marketers also want to build and maintain user loyalty through Facebook. With the cooperation of both parties, omniture users can generate reports to view the advertising effects for certain elements, such as Facebook pages and applications. Omniture users are now starting to do this, for example, EA has invested in social gaming and wants to be a leader in Cross-platform social entertainment. (D-Gold)