Facebook announces Acquisition of Microsoft advertising technology Platform

Source: Internet
Author: User
Keywords Advertising technology announcing buying acquiring micro
Tags abstract advertising advertising technology clients company customers facebook help
Abstract: According to foreign media reports, Facebook announced in Thursday that the company and Microsoft to buy the latter's advertising technology platform to reach an agreement, the acquisition will help it to prove to customers the effectiveness of its ads. Facebook did not disclose how much it paid to buy the advertising technology platform

According to foreign media reports, Facebook announced in Thursday that it had reached an agreement with Microsoft to buy the latter's advertising technology platform, which would help it prove the validity of its ads to its clients.

Facebook did not disclose how much it paid to buy the advertising technology platform. There have been rumours in the industry that Facebook will buy Microsoft's advertising, management and evaluation Platform Atlas Advertiser Suite. The advertising technology platform was acquired in 2007 when Microsoft funded 6.3 billion dollars to buy an internet advertising company, aquantive.

Microsoft's takeover of AQuantive did not work as expected, and last year the company reduced the value of the deal to $6.2 billion trillion.


Related Article

Contact Us

The content source of this page is from Internet, which doesn't represent Alibaba Cloud's opinion; products and services mentioned on that page don't have any relationship with Alibaba Cloud. If the content of the page makes you feel confusing, please write us an email, we will handle the problem within 5 days after receiving your email.

If you find any instances of plagiarism from the community, please send an email to: info-contact@alibabacloud.com and provide relevant evidence. A staff member will contact you within 5 working days.

A Free Trial That Lets You Build Big!

Start building with 50+ products and up to 12 months usage for Elastic Compute Service

  • Sales Support

    1 on 1 presale consultation

  • After-Sales Support

    24/7 Technical Support 6 Free Tickets per Quarter Faster Response

  • Alibaba Cloud offers highly flexible support services tailored to meet your exact needs.