Facebook announces August 12 shutdown of its gifts service

Absrtact: Facebook announced that it would shut down its gifts service on August 12, but said it would not lay off staff because they would move to a new buy button that would be added shortly before FB, allowing users to purchase orders directly in the information stream, and when users made

Facebook announced it would shut down its gifts service on August 12, but said it would not lay off staff because the employees would be transferred to the new electric business-the Buy button added shortly before FB, allowing users to purchase orders directly from the information stream. And when users use other shopping apps, you can also use the Order Auto Fill function (sync with the order on FB). In addition, the electric business also includes Custom audiences, is for offline entity store to provide two times precision marketing services.

Instead of selling Starbucks and itunes gift cards to users, the way in which they buy them is no doubt a more reliable cash flow for Facebook, and FB is not even willing to share the results of gifts's performance. The official explanation for the shutdown GIFTS,FB is that "based on the experience of the gifts business, we will explore more new ways to help businesses and developers increase sales, whether it's on the web, on the mobile side or on Facebook."

In addition, one of the big advantages of Facebook as a power provider is that it is a huge user interest map, knowing what people like and care about, and therefore may be a high priority for Amazon.