Facebook buys Finnish mobile data solution start-up Pryte

The business model of Pryte, a Finnish start-up for only one year, is to broker a matchmaking between application developers and mobile operators, whose data solutions allow users to buy "small" traffic packets for specific applications or services without having to consume money or data limits by unrelated services; Businesses can also promote their products by purchasing data traffic for specific services to mobile operators in advance. Amazon's rumored phone may also be working with ATT in the U.S. market to launch similar "sponsored traffic" data Services.

Of course, this highly targeted data consumption model will also give developers and operators valuable information about user spending habits and applications. For ordinary users, there is more flexibility and even more free mobile traffic, which is the speed of smartphone popularization and the rapid development of mobile network is one of the top priorities for many consumers.

That's why Facebook is interested in Pryte, and according to Reuters, Facebook, which has 1.28 billion users, has bought a start-up in Helsinki. Facebook spokeswoman Vanessa Chan said the deal would be completed by the end of this month, and Chan said the Pryte team's good relationship with many mobile operators in the developing market is particularly appealing to Facebook.

As the world's largest social network, Facebook's next goal is to "connect the remaining 5 billion". Emerging markets are incredibly valuable, both in terms of the potential for smart device markets and social networks, and these markets are often more sensitive to prices. Therefore, the "population" and "mobile internet" as the focus of the current stage of development of Facebook to pryte talent acquisition is reasonable.