Facebook buys Instagram 1 billion dollars

Instagram since the birth of a strong concern, the product launch 18 months after the number of registered users has exceeded 35 million. According to the April 19 news, Facebook recently announced that it would invest 1 billion of dollars to buy popular photos to share social networking site Instagram, immediately to the Instagram has not been the fire to add a fire. Considering the current mobile phone app hot, Instagram future growth space is more terrible.

As we all know, the success of Chinese social networking sites often comes from the reference to foreign models. From Facebook to Twitter, from LinkedIn to Pinterest. Perhaps Instagram will also trigger a new round of China's Internet market to follow the heat.

However, recent scholars have expressed the view that the difference between Chinese and foreign culture will make some of the domestic SNS subsequent weakness, foreign models can not be fully applicable to China's reality.

The cultural and social background of different countries, the acceptance of new things will make even the same products, in different countries, the development of space can also be different. More importantly, foreign users and domestic users have a great difference in the use of habits, which is committed to the user experience of SNS, it is necessary to pay special attention to.

Domestic professional social networking site Skyline Network CEO Lintingham in an interview, said that the cultural differences between China and foreign countries is a must face the problem. "All along, we and the parent company Viadeo Group are highly focused on the ' multiple localization ' strategy to build websites with local characteristics, not just copy them. We are committed to meeting the cognitive, professional and cultural needs of each market. Lintingham to reporters, the Horizon Network as a subsidiary of Viadeo in China, the average age of users is 30 years old, compared to other regions of the user layer age is smaller, this need to combine different products and promotion strategy.

It is reported that the Horizon Network-viadeo won a new round of 32 million U.S. dollars of financing. This is the largest single round financing in the field of occupational SNS in non-English-speaking countries. The money will be used primarily to expand operations in Europe and China. At the same time the horizon network of new products are online testing. According to Lintingham, the product is adhering to the Viadeo's consistent "multiple localization" strategy, which is developed for the use of native Chinese users, "and we are committed to maximizing the development of our personal career network to benefit the users." ”