Apple's iOS system, the most important platform for Facebook, has 140 million iphone users and 45 million ipad users. Android follows Apple, with nearly 175 million users, over the iphone, and the numbers are growing very fast.
Bennedict Evans Benedict Evans, an independent technology analyst in London, collects Facebook's mobile usage statistics, revealing the most important platform for the social network.
At the end of last year, Facebook finally released statistics on the use of customer mobile apps. These are the latest in data available before September 2012. By then, Facebook had 1.07 billion users worldwide, with 604 million mobile subscribers.
Facebook has 470 million mobile users accessing some type of smartphone, and the other 134 million mobile users are only accessible via mobile Web pages. Apple's iOS system is the most important platform for Facebook: 140 million iphone users and 45 million ipad users. Android, second, has nearly 175 million users, more than the iphone, and is growing faster.
RIM's BlackBerry platform has less than 60 million Facebook users. Non-smartphone-"functional" mobile phone Facebook application has 75 million users. Nokia and Windows Phone users are not too many. The most controversial result is that fewer mobile web users than iphones or Android are in conflict with the statement issued last fall by Facebook CEO Mark Zuckerberg, Zuckerberg At the time he called Mobile web users more than the iphone and Android combined.
This can be explained by: Many iphone and Android users may use both mobile web and native apps to access Facebook but Evans calculates user numbers in either-or-two ways.
After a long period of time developing Web sites that use mobile web technology, Facebook has recently been emphasizing improvements in its native mobile apps, especially the Android version, so much so that employees are strongly encouraged to go to Android devices to better test that version of the application. Clearly, Facebook has a bigger chance of Android than on the iphone: 70% of iphone users are using Facebook apps, according to Evans, compared to 40% of Android users.
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