Facebook enters game distribution business what are you waiting for?

In the past years, Facebook has been a platform for gaming companies to release and promote their products, Beijing time July 31. In Tuesday, the company unveiled a new mobile game release program designed to support selected gaming companies and increase its circulation within the entire Facebook site.


 


     Under the plan, Facebook will draw a direct upfront fee from a gaming company that is its partner, which can get the resources that only Facebook can provide, including highly targeted ads for Facebook players, Analytical tools and extended partnerships with the Facebook gaming department. In return, Facebook will get new revenue streams, and if these games can become popular on Facebook, it could make a huge profit for the company.      Some industry insiders point out that the Facebook program focuses on small and medium game studios, and without the support of the program, these small and medium-sized studios will be overwhelmed by the huge advertising budgets that big game studios are investing in, or because Apple app Store and Google (Weibo) Google Play App Store too many apps to stand out from the crowd.      Facebook said in Tuesday: "We have more than 800 million monthly subscribers to mobile apps, and more than 260 million people are playing games on Facebook." We are leveraging our unique business coverage and positioning capabilities to help participate in our planned games so that they can find and attract valuable audiences. "The signing of a revenue-sharing agreement between     facebook and game companies is nothing new. Like Apple and Google, Facebook also takes 30% of its revenue from virtual transactions in games on its platform. But Facebook's payment business, which consists mainly of 30% of its revenue, has long been less noticeable because of its strong advertising performance. For some time, Facebook has been looking for ways to expand the game's revenue stream. The exclusive agreement signed between      Facebook and the gaming giant, Zynga, has ceased to exist, allowing Facebook to release its hands and feet to test the new game-publishing model, with the result likely to be a bigger revenue stream. Last week, there were reports that Facebook was planning to test other ways to promote gaming products in the company's network. One of the ways Facebook might take is to introduce new mobile games into the user's notification tag, but it could annoy a subset of Facebook users because they don't want to see ads in those places, the report said.      It is not yet clear what other forms of advertising testing will be launched, but it is possible for the company to start a wider range of initiatives to launch thePlan. Facebook says any advertising test that the company has taken with a cooperative game developer will target existing players in the game, in other words, focusing on users who want to play games on Facebook.      Facebook said: "The program is designed to allow game developers to engage with users who have already played games on the Facebook platform and to provide them with new games that might be of interest to them." "About One-fourth of Facebook's 1 billion users play games on Facebook, which means that a large group of users will see these new forms of advertising." Facebook said in Tuesday that it currently has about 10 cooperative gaming companies, and that any other gaming company that wants to collaborate will be able to apply directly to the Facebook game release page.