Facebook is affecting Chinese online games exports need to break new ground

In recent years, China's online games market wind ball has changed a lot, from the 2000 by the Grand start of the agency model, due to China's large population, coupled with great market potential, as well as the characteristics of the game, online games in the Chinese market has made great achievements, so that the first Asian to enter the development of the South Korean games,　　Became the biggest winner of the early Chinese market.　　China's online gaming industry starts here, when China is a learner. And in the press and publication agency for domestic development company support, including the version number of restrictions, policy support, in the case of shouting national games, China's local online games development companies out of the Chinese football and a completely different road, in 2005 of China's online gaming industry annual Meeting,　　Organizers announced that China's ethnic games have accounted for 60% of the market.　　The rise and success of independent research and development of online games is a major milestone for China's online games, a time when China is a catch-up performer. In South Korea lost one of China's largest market, as well as follow-up products in the local market weakness, the Chinese game began to replace the Korean game in the international market position, China's online games exports became another bright spot in the industry, in the 2008 industry has shown signs,　　In 2009 began to become the issue of domestic development companies, and even to promote the status of corporate strategy, perfect time and space in 2009 overseas income even reached 50 million U.S. dollars, Chinese online games in the market has made great success.　　Overseas game output is the position of Chinese online games, this time China is a proud harvest.　　The global online gaming industry was 10.682 billion U.S. dollars in 2009, reaching 13.17 billion U.S. dollars in 2009 and 22.7%, and China became the winner of the global gaming market.　　However, the 2009 Chinese online Games in the international market in a good situation, 2010 has a great change, the main reason for the change, divided into domestic and foreign two major factors.　　The domestic part lies in 0, the Chinese net swims in the development company's quantity, and the product quantity all reached the peak, not only the Chinese market competition is intense, the overseas authorization competition also intensifies.　　1, the homogeneity of the product serious, resulting in the selection of international manufacturers have a lot of questions.　　2, the domestic market and foreign market product preferences of different styles, the number of Chinese theme games, but this kind of game in the international market has certain restrictions.　　3, the increase in the cost of authorization, early Chinese games in the international market caused by the impact of Korean games, mainly a relatively large factor is the lower cost, but in the international export awareness of the rise, the domestic developers self-confidence expansion, the price is higher.　　The foreign factor lies in 4, the Korean game starts to take the generation and the exquisite strategy, the impact domestic homogeneity serious net swims the product.　　5, the rise of Facebook, resulting in a new market area, SNS game market, although the construction of the platform on the non-developers, but the cost and risk of investment is much lower than online games.6, Webgame in the international market advantages of highlighting, so that the online game market is greatly affected.　　One of the most influential, in fact, is Facebook. This year I was fortunate enough to participate in the GDC of the United States, San Francisco, the exhibition, let me Feel the biggest, is the venue speech accounted for the great length of the SNS game, in fact, in the Korean game show last year Gstar I have felt the changes in the market, because in the meeting with many manufacturers　　In the past, many vendors looking for online games began to have different needs. "Do you have SNS game?" or webgame?　　"SNS game's development has affected the manufacturer's demand, each manufacturer's budget and the energy are limited, the operation team person is many, each year also can only operate a certain number of games, whether they are net swims, or webgame, or snsgame." The rise of Snsgame abroad has created a new market for another round of investors, including huge investments in Zygna,playfish,playdom, a stunning market capitalisation for Facebook, and dire revenue figures, but most importantly,　　Like Nintendo's Wii, it attracts web users who have not played games before, creating a new market. And webgame in China's rise and achievements, but also let foreign manufacturers flocking, from the world's first webgame, developed by Germany in 2002, the Ogame began to experience the efforts of the likes, as well as the unique regional operation of the Chinese market, as well as the joint operation of the model, in China to flourish,　　Many foreign manufacturers in the agent of the domestic webgame, have created another wave of income peaks. Among them the increasing agent cost, the relatively low price webgame, as well as its in the server, the promotion cost, the player does not need to download the client The low threshold, is causes the agent the balance to webgame to tilt.　　And a lot of foreign game user base is not as much as China, and the market's players are not all the same as China's explosive influx, slow-heat countries are beginning to favour Webgame.　　Although Webgame also faced with the same problem, including the same quality, the price is more and more high, but compared to the increase in the game is more acceptable to manufacturers. and webgame relative to the game, more easily access to similar to the SNS platform such as Facebook, in the market to promote flexibility, as well as player interaction based on the understanding of SNS charm of foreign manufacturers before the eyes of one of the bright,　　Now requires domestic developers to adjust webgame access SNS is almost already a necessary agent requirements, so the changes in the market affect the speed of China's online game output of the scale, this is the additional effect of Facebook.　That's why Facebook is the main factor that will affect the export of online games.　Because Facebook cannot be opened in China, relevant manufacturers in the internationalization of information to obtain a slower, although the domestic network and Renren, but whether in the scale, creativity, or third-party revenue on its platform, are not domestic imitation objects can be compared, many news mentions SNS game developers are beginning to flee　　, in fact, has been doing a good job of SNS developers have been abroad than domestic good, domestic income relative to overseas is a small proportion. SNS is a warning to Chinese developers, our achievements in online games have been internationally recognized, but in the entire game industry, there are constantly emerging areas and opponents, Sns,iphone, body sense game in ps3,xbox360, 3D game in the future may be the mainstream, This is the problem that Chinese developers should think about now. (Edit Zhang Xing)