Facebook is difficult to have a vertical forum with great potential

Facebook investor Roger McNamy once said that "social networking opportunities are over and future social networking will be more of a function, and entrepreneurs should not reconsider social networking."

As Roger puts it, the biggest value of Facebook is that it opens up a new era that captures the key point of the future of the Internet-social! But it is also constrained by the fact that socializing does not become a stand-alone model, because it is simply a function, not an independent existence, after all, a purely social web site is difficult to transcend after Facebook.

And in the Chinese market, social network after happy Net, Renren, Tencent Friends of the lively after entering another development model: to satisfy the appetite of the public comments, focus on consumption of 55BBS, focus on the automotive field of Auto Forum ... Endless。

This type of vertical UGC (user generated content) The important value of the forum is the "vertical" word, to Auto forum, for example, it has nearly 5 million registered users, daily nearly 3 million of the UV active in the Auto Forum, user activity depends on the interest point of high concentration.

Auto, a second-hand car home Sheng Media CEO Qingeo that the key, in addition to the platform is big enough, is accurate--to vertical class forum users are very clear about their needs, which greatly reduces the risk of user loss. Simple, practical + word-of-mouth communication, which can be said to be a vertical forum of one of the core competitiveness, take the auto forum for example, from the page design to the site function is very simple, it is easy to use, and can effectively disseminate information, this is very practical, on the other hand, this communication platform is naturally easy to form spread, Wildfire's Word-of-mouth spreads, and the more people you use on this platform, the more viscous it is.

The core value is the user

Vertical UGC Social patterns are characterized by user-specific content, and content aggregation is not fragmented, unlike Facebook sites in a broad sense. How to serve the core value of the forum-the user is the problem that these websites need to think about.

Reporter learned that, June 15 onwards, Auto Forum will be the forum layout, functions, such as a comprehensive revision of the layout of color to redeploy, the new waterfall flow of the essence of reading, and the protection of user privacy "Mosaic license plate function." Qingeo said, "from posting to reply, inadvertently small place hidden a lot of surprises." and the revision of this auto forum is the most recent automobile forum revision of the largest action.

But these are just the basics, and now the vertical class forum is like a huge digital castle that has just hit the ground, and the value of the future vertical class forum depends not only on what it has done, but also on what it can do.

Once the user is stable, the resulting extensibility is limitless, after all, respecting and fulfilling the needs of the social needs, urging the Internet users to constantly upload content and seek more recognition, which will focus on the areas they are familiar with and interested in. There may not be a second Facebook in the world, but the vertical social arena contains countless Facebook-like corporate values.